Nexgen Marketing posted on 11/23/2021 12:00 AM

product range review is an important tool to maximize retail sales and improve profitability. It is the logical understanding of products in a retailer’s range per cluster. This helps to evaluate the performance of each product against the performance of the total range.

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Nexgen Marketing posted on 11/17/2021 12:00 AM

Category management is an assortment of items, that help customers find appropriate substitutes for each other. Products are categorized with the help of planogram software based on similarities in consumer preferences, target audience, seasonal or occasional and convenience categories to entice customers.

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Nexgen Marketing posted on 11/10/2021 12:00 AM

Category hierarchy helps retailers to organize the products on store shelves for sale. A well-thought-out category hierarchy can help customers choose the products of a certain category. With the help of a planogram, retail product hierarchies can group the products and improve sales.

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Nexgen Marketing posted on 11/03/2021 12:00 AM

Improving beverage sales is a great way to drive sales at your stores. Shelf placement can be done easily with the help of planogram software. It helps retailers with proper shelf planning and placement to improve beverage sales.

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Nexgen Marketing posted on 10/27/2021 12:00 AM

When remodeling your retail store, products can be strategically displayed to attract more customers with the help of planogram software. Planogram software allows utilizing your store’s space to it’s full potential and helps with proper product placement.

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Nexgen Marketing posted on 10/20/2021 12:00 AM

Retailers use window displays as a sales strategy to attract customers to visit a store. Every brick-and-mortar store should have creative and aesthetic window displays to increase foot traffic. A planogram is used to design and execute store displays to drive in-store sales.

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Nexgen Marketing posted on 10/13/2021 12:00 AM

Suppliers depend too much on retailers to get their products to customers, and retailers, in turn, depend on suppliers to sell goods that satisfy customer's needs. For that reason, retailers would want to know how a product would look like within a store. Planogram helps to visualize the products on shelves with proper assortment planning, category management and shelf space planning to improve store performance and maximize sales by enticing retailers.

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Nexgen Marketing posted on 10/06/2021 12:00 AM

Consumer insights provide a deep understanding of customer behavior when it comes to purchasing decisions, patterns of how and when they make specific purchases. Planogram helps retailers in proper planning and placement of products on retail shelves efficiently with sales data. Where, retailers can forecast consumer buying behavior, number of stocks to purchase to prevent stock outs, and products for various seasonal and festive occasions to entice customers.

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Nexgen Marketing posted on 09/29/2021 10:16 AM

Product bundling is a common sales strategy implemented by retailers across the world.Retailers can bundle products together as an upsell or cross-sell way. Upsells are used to persuade customers to upgrade the items in to a more expensive version. While cross-sells are for promoting customers to buy more products on impulse purchases. Therefore, products can be bundled together on shelves with the help of planogram software.

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Nexgen Marketing posted on 09/22/2021 05:16 PM

For a retail store, there are many ways to experience excess inventory. When that happens, it is important to find a way to resolve or reduce it from becoming dead stock. To avoid this, a planogram software would help figure out excess inventory causes, including low-demand items with fewer sales.

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Nexgen Marketing posted on 09/16/2021 05:48 PM

Stock replenishment is a vital part of retail sales, it ensures that the retail shelves are stocked with the right products at the right time with optimum quantity. Retailers can automate replenishment with the help of planogram software. Planogram would help figure out the over and under stock causes and improve customer experience by ensuring that products are more readily available on retail shelves.

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Nexgen Marketing posted on 09/08/2021 11:28 AM

Duty-free shops are now designed with custom fixtures to entice billions of travelers to make purchases before or after when they travel. That is why retailers decide to display products well organized with the right store fixtures with the help of a planogram software.

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Nexgen Marketing posted on 09/01/2021 12:06 PM

Airport retailing is considered an accessible and easy choice for travelers – where it offers a wide-ranging variety of merchandise. Retailers can increase foot traffic by making the right product picks and estimating the right amount of stock for each store shelf. Thus, proper assortment planning for airport retailing can be done with the help of planogram software.

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Nexgen Marketing posted on 08/26/2021 02:13 PM

Impulse buys are one of the proven tactics that all brick-and-mortar retailers implement in their retail stores to improve sales. That is why most retailers capitalize on impulse purchases in their stores with the help of planogram software. It helps to showcase seasonal and discount products on retail store and encourages impulse buying. 

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Nexgen Marketing posted on 08/18/2021 11:10 AM

Retail checkout counter is the space where retailer rings up customers into the store to encourage impulse buying. With the help of a planogram software, retailers can place products that customers may have forgotten, seasonal or discount products near the checkout counters. This immerses customers in visiting the retail stores next time.

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Nexgen Marketing posted on 08/11/2021 10:52 AM

Visual merchandising helps retailers in placing hot spots on frequently traveled routes of a store where displays are in direct sight to customers. This helps to get customer attention and impulse buying. Retailer can also decide the type of products, nature and category of products and number of items to be added in the hot spot with the help of a planogram software.

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Nexgen Marketing posted on 08/04/2021 11:17 AM

Planogram helps visually merchandising kid's apparel clothing with right window displays, store layout, shelf planning, category and inventory management. By designing the apparel store with bright colors, right shelf placement has the chance to improve store performance and maximize sales.

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Nexgen Marketing posted on 07/28/2021 12:02 PM

Changes in product packaging impacts the in-store shelf space availability with its height, depth, width and cause products to not fit on retail shelves. Product packaging changes can be analyzed with the help of a planogram software, to help retailers display products on in-store shelves properly.

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Nexgen Marketing posted on 07/22/2021 11:50 AM

A pet store merchandising needs to be designed with the right store layout design, product assortment and proper shelf execution for better store performance. It can be done better with the help of a planogram software to properly execute pet store shelves with right assortment planning.

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Nexgen Marketing posted on 07/14/2021 11:25 AM

Retail dead stock is an obsolete inventory that has not moved for the past few years and it is a barrier to the retail store. A planogram software can help figure out dead-stock causes, including low-demand items, seasonal products, defective stock and stock with low turnover.

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Nexgen Marketing posted on 07/07/2021 11:25 AM

In retail sector, retail display is used for promoting products, maximize sales and improve store performance. Most of the retailers prefer in-store displays like entryway, dump bins, free-standing, gondola and window displays for lasting customer impression to immerse them in visiting the retail stores. These displays, elevates visibility and accessibility of products, which makes customer to purchase it.

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Nexgen Marketing posted on 06/23/2021 11:12 AM

Planogram aids retailer to create specific store designs to organize retail stores systematically. Therefore, to drive customer traffic into the store, a planogram help retailer to distinct his store layout, product placement, space allocation, cross-merchandising and retail discount strategies from its competitors.

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Nexgen Marketing posted on 06/16/2021 10:48 AM

Apparel Merchandising improves branding with the help of visual displays. Planogram ensure shelf planning strategy to the apparel merchandising to lure customers. This help to surefire brand images with the store layout, shelf displays, color blocking, and shelf signage planogram features. 

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Nexgen Marketing posted on 06/09/2021 11:24 AM

The Planogram template is the detailed sketch of a retail shelf, which helps the retailer to plan their in-store shelves aesthetically. It attracts more customer traffic to the retail store and leverage more profit.

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Nexgen Marketing posted on 06/02/2021 01:36 PM

In the retail sector, planograms are used to improve the shopper's insight by proper product placement on the retail shelves. It helps in improving customer's shopping experiences.

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Nexgen Marketing posted on 05/26/2021 12:35 PM

Planogram approval flow is for ensuring in-store performance for proper placement of products on the shelf. It helps to minimize compliance and also ensures to maximize the retail store sales.

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Nexgen Marketing posted on 05/21/2021 11:26 AM

Label and signage are a great way to attract customer’s attention. Retails make use of planograms to creative for unique promotional labels for their products or brands, that aid increasing product visibility and sales.

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Nexgen Marketing posted on 05/12/2021 11:05 AM

Accurate and current shelf data can be of much value to retailers in analyzing their shelf performance and optimizing assortment range. Three reports that are beneficial to retailers include sales analysis report, space analysis report, and capacity analysis report.

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Nexgen Marketing posted on 04/29/2021 04:49 PM

In retail industry, in-store visibility is crucial to drive sales and maintain brand loyalty. In an era where customers are armed with information, it is important for retailers to use the right strategies to ensure that products have higher level of visibility.?Planograms are vital tools that help them optimize in-store visibility.

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Nexgen Marketing posted on 04/21/2021 06:35 PM

As retail space gets expensive day by day, merchandisers rely on space planning software like planograms to ensure optimum utilization of available space as well as to alleviate common store problems. With the right planning, retailers can not only achieve higher sales and profit, it also results in customer satisfaction and brand loyalty.

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Tags: visual merchandising, store layout, planogram | View Count: (1067)
Nexgen Marketing posted on 04/15/2021 01:58 PM

Traditional space planning solutions that rely on spreadsheets and PDFs force space planners to do menial, repetitive planogramming tasks to keep up with the demand while what they actually need is more time to concentrate on higher-level space planning strategy. New age cloud-based planograms provide an ideal solution to such issues. They let space planners plan, coordinate, communicate and automate all their space planning tasks in one place. Thus ultimately helping them to get the right produ

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Nexgen Marketing posted on 01/27/2021 06:08 PM

Ever since the beginning, planograms have been a crucial factor in retail sales strategy. However, compared to traditional planogramming approach, retailers are now moving towards automated planograms that help save time, cost and of course effort.

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Nexgen Marketing posted on 01/07/2021 05:05 PM

Planograms are visual merchandising tools that contain detailed drawings of the store layout. They help retailers in developing and executing store specific merchandising strategies. The goal of any planogram software is to make sure that the right product is available in the right location and time for increased product visibility and buy-ins. So, what is the role of planogram in increasing store staff efficiency? Read on to find out.

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Nexgen Marketing posted on 12/15/2020 05:17 PM

In simple words, consumer behavior refers to the process of understanding how customers behave while deciding to buy a product that satisfies their needs. There are a number of questions that a retailer focuses on, to understand customer’s buying patterns. By answering the above questions, retailers are in a better position to offer customers the right products at the right place and time. This is where planogram comes to play. Planograms are visual merchandising tools with diagrammatic represen

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Nexgen Marketing posted on 12/08/2020 05:33 PM

In simple words, Days Of Supply can be understood as the number of days a product is expected to last before it is restocked. It is often evaluated against a monthly or quarterly time frame. A proper understanding of movement of stock on shelves is crucial for retail success. Not only does it help in pleasing customers, it also helps retailers understand how many days the current stock will last based on sales data and customer demand. So, what can retailers do to ensure optimum levels of Days O

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Nexgen Marketing posted on 12/02/2020 07:10 PM

Today, consumers have more options and places to shop than ever. With increasing competition among bands, companies try to innovate and differentiate themselves by delivering consumer-oriented campaigns and experiences that prompt target audience to choose a particular store over others. Customer experience is defined as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” Prov

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Nexgen Marketing posted on 11/24/2020 09:12 PM

There is never a time where Nexgen POG team is not working on improving our software. Be it through enhanced features, new updates or fixing bugs, we strive to ensure a seamless planogramming experience for our users. Today, we are excited to announce enhancements to Nexgen POG, helping users improve the efficiency of their space planning efforts t while bridging a gap between customer needs and business goals. This includes a host of new features, to help users to improve their business perform

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Nexgen Marketing posted on 11/17/2020 08:15 PM

Retail space planning refers to the idea of designing a retail store layout that influences a customer’s shopping experience. Since a retailer’s prime objective is to drive sales and provide value to customers, they use a combination of aisle navigation and merchandise display techniques to create an ultimate shopping experience.

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Nexgen Marketing posted on 10/15/2020 07:57 PM

Planograms are visual merchandising tools. They provide diagrammatic representations of the store layout, showing retailers where specific products should be placed. For instance, when a retailer decides to place their best-selling products at an eye level, or when he places sugary candies or chocolates at bottom level, it may be the result of a planogram strategy. A well-designed and executed planogram is key to retail success. Although planograms were primarily created to assist retailers, it

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Nexgen Marketing posted on 09/24/2020 06:52 PM

The retail industry has seen tremendous growth over the last few decades. Rapid changes in customer demands combined with technological advancements have increased competition in the market. Today, retailers are optimizing every opportunity possible, to create value for customers. Considering the limited amount of store space available, retail space planning is fundamental to the success of any brick-and-mortar store. This realization has prompted many retail to choose planograms for successful

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Nexgen Marketing posted on 09/09/2020 08:38 PM

With an increasing trend favoring online sales compared to brick-and-mortar, marketing tactics have also changed vastly. However, planogram remains an ideal choice for both- a physical store or an online website.

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Nexgen Marketing posted on 06/04/2020 06:05 PM

As the COVID-19 crisis goes on spreading and affecting the daily lives and businesses of humanity, it is very clear that post this crisis the retail store businesses and the shopping behavior will also be affected. During this tough time, the retailer should come up with a plan so resilient that their sales do not have to suffer after this pandemic or in any other such crisis that hits the world in the future.

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Nexgen Marketing posted on 05/19/2020 06:23 PM

There are tools and methodologies that can be used in the merchandising of a store. An effective combination of these can be a significant sales booster for the retailers. Exercising Category management along with using planograms as a tool for easy product arrangement is one such effective combination. To enhance this combination even more, cross-merchandising can be incorporated as one of the protocols while planogramming.

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Nexgen Marketing posted on 10/25/2019 07:25 PM

Creation and usage of planograms are necessary to support visual merchandising efforts and thereby improve sales. Planograms are frequently used in the food and beverage industry. Using planograms will benefit pharmaceutical, cosmetics, wine & spirits, and retail industries also. Let us discuss how these industries will be benefited by using planograms.

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Nexgen Marketing posted on 08/30/2019 07:16 PM

 Some retailers may wonder why they should use a planogram software. There can be several barriers that force retailers to think this way. So, for a first-time user to select a planogram software certain factors should be considered.

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Nexgen Marketing posted on 08/16/2019 05:51 PM

The arrangement of products on a shelf is a major factor which leads to making customers more interactive and will improve store sales. It is because, when a customer enters a store the points of interaction are shelves. When shelf space successfully influences the customers then the purchase behavior can also be controlled. There are different formats available to display products.

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Nexgen Marketing posted on 07/16/2019 08:34 PM

Aim of a retailer is to maximize the goodwill and sales thereby increasing the profit of the retail outlet. Merchandising activities are activities done to achieve these goals. For a retail store, it includes all activities which promote the sales of the products including special offers, display and all techniques designed to influence consumers’ buying decisions. Merchandising is all about presenting products at the right time, at the right place, in the right quantity and at the right price t

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Nexgen Marketing posted on 07/11/2019 08:02 PM

Neuromarketing is the application of neuroscience to marketing. Neuromarketing is the application of neuroscience to marketing. Improve sales by optimizing planogram with the help of neuromarketing rules.Improve sales by optimizing planogram with the help of neuromarketing rules.

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Nexgen Marketing posted on 07/08/2019 06:54 PM

There are different ways to enhance visual merchandising by arranging the products in different ways. Different strategies to improve visual merchandising include horizontal merchandising, cross-merchandising, color-block merchandising, brand-block merchandising, etc.

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Nexgen Marketing posted on 07/04/2019 07:51 PM

In business, data enables you to make day-to-day decisions and long-term strategic plans. Important data reports used in decision making are sales report, space report, capacity analysis report.

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Nexgen Marketing posted on 06/28/2019 07:27 PM

Planogram is an essential tool for visual merchandising for a retail store to improve sales. The sales volume is directly dependent on the market responsiveness of the industry. Market responsiveness can be improved by editing existing planogram or creating new planograms in response to market trends. This make a fast response necessary to improve sales.

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Nexgen Marketing posted on 06/26/2019 10:16 PM

One of the basic requirements of effective planogram creation is good knowledge about your products. A better understanding of product attributes will always help the visual merchandiser’s efforts to be fruitful. When you know your products better you will be able to decide what will help to increase sales. 

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Nexgen Marketing posted on 06/24/2019 05:03 PM

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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Nexgen Marketing posted on 06/19/2019 04:44 PM

Creating a planogram using a simple planogram software is quite easy for a planogram creator. Nexgen POG is an easy web-based planogram software with unlimited licensing and affordable pricing. Unlimited licensing helps marketing managers to easily create a zone or store specific planogram. Similarly, simple planogram edits and revisions can be easily done by front end marketing professionals.?Nexgen POG makes planogramming easy and available for everyone by providing an unlimited license for al

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Nexgen Marketing posted on 06/12/2019 02:25 PM

Planogram can be designed using a planogram software for different variety of shelf layouts. These layouts include gondolas, coolers, vending machines, pegboards, slat walls, etc. Looking for a planogram software that can make your planogramming fast and easier? Nexgen POG is not only the easiest solution, it can do much of the planogramming for you!

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Nexgen Marketing posted on 05/27/2019 07:53 PM

You may be wondering what is 'two planogram strategy'? In two planogram strategy, companies use two types of planogram software which works in tandem to serve two different purposes. A sophisticated planogram software for category specialist and a simple planogram software for the second level of planogram users in the organization. 

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Nexgen Marketing posted on 05/18/2019 04:30 PM

Planogram software is a must tool to improve sales in the retail industry. As we all know there are application-based planogram software as well as cloud-based planogram software. But, which one do you prefer?  

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Nexgen Marketing posted on 05/11/2019 01:07 PM

Planogram compliance include practices like periodically updating the planogram according to the changing data related to the market trends. Compliance is made possible by making sure that the shelf space is exactly following the planogram.

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Nexgen Marketing posted on 04/13/2019 03:56 PM

With technology development, innovation in the field of artificial intelligence (AI) and the internet of things (IOT), large data capture, transfer as well as analysis became handy. Implementation of these technologies into the retail sector will lead to sales growth. By using AI, we can set up smart shelves based on image recognition. And IOT helps to link manufacturing, warehousing, and retail outlets to improve supply chain efficiency.

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Nexgen Marketing posted on 04/09/2019 08:40 PM

In FMCG, food and beverages industry, grabbing deals is by evoking the impulse buying behaviour of the customers. In the current market scenario, it is crucial to rearrange the planograms according to the local trends. The sales volume is directly dependent on the market responsiveness of the industry. Nexgen POG is the best solution for easy, unlimited licensed planogram designing.

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Nexgen Marketing posted on 01/22/2019 07:46 PM

The major purpose of a planogram is to maximize sales by ensuring that the most profitable products are given the right number of shelf facings and allocations. There are a lot of sophisticated planogramming solutions like JDA, Apollo etc in the market, which are too costly and complicated. These solutions are typically designed for power users like category managers and visual merchandisers and each user would have to get an individual license which would cost a lot.

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Nexgen Marketing posted on 09/26/2018 06:36 PM

Well planned and executed retail strategy and marketing is crucial for merchandising. Planogram is an essential tool in setting up optimized retail shelves, adhering to merchandising best practices. Following are some of the planogram troubles, to be watched out and fixed.

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Nexgen Marketing posted on 09/11/2018 07:09 PM

The popularity of cloud-based planograms has increased than ever before, because of its versatility. These are some of the cloud based planogram benefits.

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Nexgen Marketing posted on 08/20/2018 04:38 PM

Planogram is one of the most important category management tools used by retailers.Before implementing a planogram software to ensure compliance it is good to check and confirm the following characteristics.

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Nexgen Marketing posted on 08/01/2018 10:04 PM

Planogramming helps to increase sales. But it’s not just about increasing sales - there are also other reasons why small retailers are turning to planograms.

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Nexgen Marketing posted on 07/05/2018 08:24 PM

You might be thinking, what would a distributor do with a planogram, aren’t you? One of the biggest misconceptions about space planning is that retailers are the ones who gets benefitted from planograms and that distributors have nothing to do with planograms.

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Nexgen Marketing posted on 07/03/2018 08:29 PM

Creating a data-driven planogram has always been a time-consuming for space planners. With the rise of technology, planograms have easier by enabling automation.

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Nexgen Marketing posted on 06/27/2018 09:32 PM

Easy planogram tools like Nexgen POG allows you to set rules to build standard planograms. There are options to create and maintain merchandising guidelines or rules for creating standards for planograms

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Nexgen Marketing posted on 06/19/2018 02:09 PM

The majority of the retail markets, worldwide, especially in developing countries are dominated by unorganized markets. How can we improve organized markets?

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Nexgen Marketing posted on 06/14/2018 06:23 PM

Looking for a planogram software that can make your planogramming fast and easier? Nexgen POG is not only the easiest solution, it can do much of the planogramming for you!

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Nexgen Marketing posted on 06/12/2018 06:46 PM

We have been discussing about the different features and benefits of using Nexgen POG in many of our blogs. In this blog, we are sharing a few questions we have been asked and our answers to them.

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Nexgen Marketing posted on 05/28/2018 10:09 PM

In this blog, we are going to talk about the limitations excels and retail ppts have and how a more advanced easy planogram tool can help in filling those gaps.

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Nexgen Marketing posted on 05/21/2018 11:39 PM

Of course, excels and ppts are simple to use and affordable. But how efficient and error free are they? Take a look and experience the benefits of using the simple planogram, Nexgen POG.

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Tags: planogram, how to make planogram on excel | View Count: (5481)
Nexgen Marketing posted on 05/16/2018 07:04 PM

Many companies still rely on spreadsheets?and power points?for?creating and sharing planograms despite their limitations. What if your business grows beyond? Are you ready to reap when you get the opportunity to expand your business?

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Nexgen Marketing posted on 05/07/2018 06:55 PM

Here are 4 tips that you can use to build an effective space planning team.

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Nexgen Marketing posted on 04/25/2018 04:32 PM

Manufacturers rely heavily on field executives’ ability to work independently to ensure if their products are properly stocked in the store. Here's one method that help your field executives become more efficient.

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Nexgen Marketing posted on 04/18/2018 01:11 PM

Planogram is found to be the most effective tool in planning and building sales. Does your sales team use a planogram software for their selling strategy?

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Nexgen Marketing posted on 04/12/2018 01:27 PM

In the retail world, a product’s position on the shelf greatly affect its performance. A planogramming tool can help you ensure if you are managing your spaces to their full potential.

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Nexgen Marketing posted on 03/23/2018 01:57 PM

Organizations with a defined space planning process are more likely to meet and exceed revenue targets. For this, key account managers strive to enable value creation in the organisation through the effective use of digital tools and processes.

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Nexgen Marketing posted on 02/22/2018 07:23 PM

Planogram software can be simple or complex depending on the users it is meant for. The catman team requires a highly sophisticated planogram whereas the field force demand an easier version.

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Nexgen Marketing posted on 01/10/2018 07:29 PM

Are you someone, who knows well about product categories, sales and so many things in store but had not tried planogramming by yourself or may be, you depend on a category specialist for your planogramming? In this video we will be showing you how easy planogramming is for anyone who is not an expert.

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Tags: planogram builder, how to create planogram, planogram | View Count: (2755)
Nexgen Marketing posted on 11/03/2017 04:34 PM

Planograms are used to effectively manage retail shelf spaces which in turn makes products more appealing to shoppers. Implementing planograms leads to increased sales. Planogram can be simple or complex depending on the size of the business.

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Nexgen Marketing posted on 10/31/2017 08:59 PM

Planogram software has been viewed as an expensive option that is meant for only big businesses and retailers. But this is not the case!

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Nexgen Marketing posted on 09/25/2017 09:00 PM

Often confused with the usage and features planograms offer, many don’t understand the role that planograms have in turning a product into dollars! What if everyone in your organisation can help you with planogramming? This is where a planogram strategy?using more than two planograms works!

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Nexgen Marketing posted on 09/22/2017 06:30 PM

There are many misconceptions regarding the actual purpose and function of a planogram. Often confused with the usage and features planograms offer, many don’t understand the role that planograms have to turn a product to dollars! Let’s go into the details.

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.