Nexgen Marketing posted on 01/10/2024 12:00 AM

In a retail landscape, maximizing the appeal and accessibility of general merchandise is essential for driving sales. Implementing effective planogram strategies can be a game-changer to drive sales.

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Nexgen Marketing posted on 11/29/2023 12:00 AM

Small businesses face numerous challenges in maintaining efficient and error-free merchandising operations. Managing merchandising effectively is crucial for success. Planogram services offer small businesses a powerful tool to optimize product placement and minimize merchandising errors.

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Nexgen Marketing posted on 10/25/2023 12:00 AM

The retail landscape is continually evolving, and as the digital age ushers in new ways to shop, it is crucial for brick-and-mortar stores to find innovative strategies to stay relevant and competitive. Planograms provide a blueprint for store managers and staff, guiding them on how to arrange merchandise to optimize sales, enhance customer experiences, and improve operational efficiency.

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Nexgen Marketing posted on 07/26/2023 12:00 AM

In the quest for a greener and more sustainable future, businesses across the globe are increasingly adopting eco-friendly practices and strategies. Planograms play a significant role in organizing and displaying products on store shelves, but they can also reduce waste and foster a greener shopping experience.

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Nexgen Marketing posted on 07/12/2023 12:00 AM

Seasonality plays a significant role in planning the retail cycle. Planograms ensure that retailers have a merchandise assortment targeted at customer preferences. This significantly increases sales, provides brand distinctiveness, and develops loyalty as customers return year after year.

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Nexgen Marketing posted on 05/31/2023 12:00 AM

Product categories play a significant role in creating an attractive shopping experience that your shoppers will enjoy. Planogram experts create and design planograms for your stores to give shoppers a realistic vision of where each product category is located and how to make purchases.

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Nexgen Marketing posted on 04/19/2023 12:00 AM

In most retail stores, shelf positioning is considered a crucial process to drive sales. When implementing product placement or planning a strategic store layout, retailers must ensure planogram compliance to maximize sales and improve store performance.

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Nexgen Marketing posted on 03/29/2023 12:00 AM

Finding ways to encourage customers to increase their retail spending goes a long way towards help you meet sales goals. Planograms are an effective tool for retailers to increase the chances of in-store spending by strategically placing products on shelves and creating a more organized store layout, which enhances the customer shopping experience.

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Nexgen Marketing posted on 03/01/2023 12:00 AM

Visual representation of store shelves with the help of planograms help retailers optimize the shelf space used by each product to maximize sales. This helps retailers provide well-organized, category-wise products to customers and satisfy their shopping needs.

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Nexgen Marketing posted on 01/20/2023 12:00 AM

Inventory replenishment demands a great degree of multitasking, a lot of accuracy, and exceptional timing. Planograms are crucial for giving you a fine-grained, micro-level perspective on your category. Use sales and space data to balance out your days of supply across all categories in your store when creating any type of planogram. By doing that, you may manage your stock more effectively and reduce the frequency of shelf replenishment.

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Nexgen Marketing posted on 12/20/2022 12:00 AM

Effective category management processes rely on various retail industry tools and resources. Professionals must be aware of what is going on in the store. As a result, they require reliable, real-time retail data on their product categories. A planogram is one such tool that assist retailers in this regard.

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Nexgen Marketing posted on 11/24/2022 12:00 AM

Retail sales volume will skyrocket over the Black Friday weekend. Retail managers have numerous options for organizing the products they sell. They can sort them by size, type, and popularity, among other criteria. Planograms can be extremely useful when you have multiple retailers. When a shopper enters one of your stores, they will immediately recognize a product and a specific brand, providing them with a better experience.

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Nexgen Marketing posted on 10/21/2022 12:00 AM

One critical component of the approach that is often forgotten is how the products are displayed on the shelves of a retail store. This is where planograms come in. A planogram is a schematic drawing used for thorough planning of how and where products should be placed in retail stores to maximize product visibility.

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Nexgen Marketing posted on 10/05/2022 12:00 AM

Stockouts almost always make it to the “worst nightmare” lists of retailers, and for good reason. Not only do they lead to lost sales, but out-of-stock also results in reduced customer satisfaction and lower loyalty levels. Shoppers often feel let down when you don’t have what they are looking for, and the last thing you want is to disappoint customers. Although retailers have been creating and using planograms for many years, they are now turning to third-party planogram service providers, part

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Nexgen Marketing posted on 06/01/2022 12:00 AM

A well-merchandised display will help create a visual aesthetic in your store and make it easier to entice shoppers to certain elements in your space. For example, clothing and other retailers who sell accessories require a good merchandising display throughout their store. An accessory refers to anything which added to another product to make it attractive. It is not an essential product, but if you want to make your products look attractive in visual merchandising displays, then you need to w

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Nexgen Marketing posted on 02/09/2022 12:00 AM

Planogram is the best solution for any retailer from start to end to increase profit. But, due to the hit of Covid-19, it has become difficult for the retailers, especially the FMCG stores and categories, to sell the items effectively. As an FMCG retailer, you can overcome merchandising challenges with effective store clustering, assortment planning, planogram development, and store layout.

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Nexgen Marketing posted on 01/19/2022 12:00 AM

Having a systematic and organized store is a priority for retailers when it comes to enticing customers and getting them to come back for more. Therefore, organizing the store is the key to earning retail profitability, which is why a planogram expert is the best solution to create planograms in the most aesthetically pleasing way which saves time and money.

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Nexgen Marketing posted on 06/10/2019 09:18 PM

Small businesses have a limited number of employees and working capital. So effective utilization of available resources is required to improve sales and thereby profit. Issues that could occur in a small business involve inventory management issues, fund limitations, unorganized shelves, low product performance rate etc. The problems related to inventory management can lead to overstocking or under-stocking issues. 

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How to increase sales of soft drinks?

Apr 22, 2019   |   31399

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   20767

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   19852

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.