Nexgen Marketing posted on 01/27/2022 12:00 AM

When trying to understand how to merchandise your retail store shelves to draw customer’s interest and increase sales – it is important to consider visual merchandising strategies. It defines the way of representing products on displays and shelves, the store layout, and even igniting the senses, which all contribute to offering a shopper experience while visiting your store.

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Nexgen Marketing posted on 01/19/2022 12:00 AM

Having a systematic and organized store is a priority for retailers when it comes to enticing customers and getting them to come back for more. Therefore, organizing the store is the key to earning retail profitability, which is why a planogram expert is the best solution to create planograms in the most aesthetically pleasing way which saves time and money.

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Nexgen Marketing posted on 01/12/2022 12:00 AM

While there are seasonal trends in retail sales – New Year, Christmas, Black Friday, Thanksgiving, Valentine’s Day – the weather can play a huge role in enticing customers. Therefore, many retailers execute their store shelves to influence consumer’s purchasing behavior with the help of planogram software.

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Nexgen Marketing posted on 01/05/2022 12:00 AM

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

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How to read a planogram?

Jun 24, 2019   |   67625

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   35921

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24267

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.