Nexgen Marketing posted on 03/25/2021 05:20 PM

As changes in consumer landscape continue to shape the retail industry, its primary goal remains the same-deliver value in the supply chain and create unique customer experiences. One way to achieve this is to design a retail environment that captures the attention of customers.

Read More

Nexgen Marketing posted on 03/22/2021 03:14 PM

As brick-and-mortar retailers are struggling to cope with the shifting demand for online shopping, store space continues to get more expensive and yet grows in importance. Hence, it is imperative that retailers maximize the limited store space available and transfer their focus on optimizing all forms of space and fixture types irrespective of individual store configuration. Earlier retailers were deprived of functionalities that deliver a high level of optimization, often resulting in labor-int

Read More

Nexgen Marketing posted on 03/15/2021 03:39 PM

2019 has been one of the most challenging years in the history of retail. The spread of COVID-19 worldwide has led to fundamental changes in consumer behavior, demand for basic items, as well as changes in the requirement for social distancing- forcing retailers to adopt new merchandising strategies to respond to rapidly to changing market trends.

Read More

Show More..

Popular Blogs

Tags

How to increase sales of soft drinks?

Apr 22, 2019   |   18668

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

Why retail analytics is so crucial to planogramming?

Jun 25, 2018   |   12438

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

How to read a planogram?

Jun 24, 2019   |   10688

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.