Nexgen Marketing posted on 11/10/2021 12:00 AM

Category hierarchy helps retailers to organize the products on store shelves for sale. A well-thought-out category hierarchy can help customers choose the products of a certain category. With the help of a planogram, retail product hierarchies can group the products and improve sales.

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Nexgen Marketing posted on 10/06/2021 12:00 AM

Consumer insights provide a deep understanding of customer behavior when it comes to purchasing decisions, patterns of how and when they make specific purchases. Planogram helps retailers in proper planning and placement of products on retail shelves efficiently with sales data. Where, retailers can forecast consumer buying behavior, number of stocks to purchase to prevent stock outs, and products for various seasonal and festive occasions to entice customers.

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Nexgen Marketing posted on 09/22/2021 05:16 PM

For a retail store, there are many ways to experience excess inventory. When that happens, it is important to find a way to resolve or reduce it from becoming dead stock. To avoid this, a planogram software would help figure out excess inventory causes, including low-demand items with fewer sales.

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Nexgen Marketing posted on 07/14/2021 11:25 AM

Retail dead stock is an obsolete inventory that has not moved for the past few years and it is a barrier to the retail store. A planogram software can help figure out dead-stock causes, including low-demand items, seasonal products, defective stock and stock with low turnover.

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Nexgen Marketing posted on 04/30/2020 08:30 PM

Assortment planning in retail involves selecting the collection of products which will be on offer in particular locations and during a specified season. It considers the financial objectives and seasonality of the product selection in a way so that both you and your customers gain from the outcome. Making the right product picks and bringing in the right quantities of supplies to match market demand are decisions that collectively make an assortment plan.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

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Jun 24, 2019   |   10687

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.