Nexgen Marketing posted on 10/16/2024 12:00 AM

In today's competitive retail environment, every square foot of space is an asset. To maximize revenue, retailers must optimize the layout and product placement in their stores. By strategically designing store layouts and shelving using planograms retailers can drive sales per square foot.

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Nexgen Marketing posted on 10/09/2024 12:00 AM

Planograms are no longer confined to the aisles of physical stores. In the digital age, they play a crucial role in shaping the future of online grocery shopping. By improving navigation, enhancing product discovery, and leveraging data for continuous improvement, digital planograms are set to revolutionize the way we shop for groceries online.

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Nexgen Marketing posted on 06/20/2024 12:00 AM

Shelf layout optimization is crucial for maximizing sales and enhancing the shopping experience. Planogram technology has evolved to offer powerful solutions that enable retailers to strategically design and manage their shelf space.

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Nexgen Marketing posted on 06/12/2024 12:00 AM

In retail, technology is continually reshaping the way businesses operate and interact with customers. One such innovation is the advent of smart shelves integrated with planograms. This technological integration, with the help of a planogram allows retailers to maintain optimal inventory levels, streamline supply chains, and improve customer satisfaction.

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Nexgen Marketing posted on 06/05/2024 12:00 AM

AI has the potential to revolutionize the shopping experience, enhance operational efficiency, and drive higher sales. Planograms, the visual representations of a store's layout and product placement, play a crucial role in influencing shopping behavior and maximizing sales.

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How to read a planogram?

Jun 24, 2019   |   67625

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   35921

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24267

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.