Nexgen Marketing posted on 05/15/2024 12:00 AM

Shelf planning is a critical aspect of retail merchandising, ensuring products are strategically positioned to maximize sales and enhance the shopping experience. Planograms offer a solution to these common challenges, empowering retailers to overcome shelf planning obstacles to drive sales.

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Nexgen Marketing posted on 05/08/2024 12:00 AM

In retail, where first impressions matter most and customer loyalty is earned through seamless experiences, consistency is key. From optimizing shelf space to capitalizing on consumer insights, shelf planning software, such as planograms, serve as the cornerstone of a successful retail strategy, ensuring stores stand out in a crowded marketplace and leave an impression on shoppers.

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Nexgen Marketing posted on 05/01/2024 12:00 AM

In retail, every square inch of shelf space matters. Shelf planning solutions, such as planograms guide the placement of each item, ensuring a visually appealing and easy-to-navigate display that encourages customers to start their shopping journey on a positive note.

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Nexgen Marketing posted on 04/10/2024 12:00 AM

While the digital marketplace presents challenges, it also offers opportunities for brick-and-mortar stores to enhance their presence and attract customers. By strategically leveraging planogram strategies, traditional retailers can enhance their appeal to customers and drive sales.

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Nexgen Marketing posted on 04/03/2024 12:00 AM

In retail merchandising, creativity and innovation are key to capturing customer’s’ attention and driving sales. Pegboard displays, with their design and customizable layout, offer an opportunity for retailers to showcase products in an engaging and visually appealing manner with the help of planograms.

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Nexgen Marketing posted on 03/13/2024 12:00 AM

Balancing standardization and local appeal approach in retail space is not merely about meeting local expectations, but also about curating an enticing global brand narrative that remains consistent while expressing its unique local flavor. Planograms serve as a strategic tool to organize and display products in a way that maximizes sales and enhances the overall shopping experience.

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Nexgen Marketing posted on 02/28/2024 12:00 AM

A B2B planogram, short for Business-to-Business planogram, is a visual representation of the arrangement of products on shelves or displays within retail spaces. It is a strategic shelf layout designed to maximize visibility, accessibility, and sales of products.

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Nexgen Marketing posted on 02/21/2024 12:00 AM

Planogramming, the art and science of arranging products on retail shelves to optimize sales and customer experience, has undergone a remarkable transformation over the years. What once began as ordinary sketches and manual adjustments has now evolved into sophisticated software solutions powered by advanced algorithms and data analytics.

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Nexgen Marketing posted on 02/14/2024 12:00 AM

In retail, the art and science of visual merchandising have long been key drivers of customer engagement and sales. How products are displayed and organized within a store can influence consumer behavior and perceptions.

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Nexgen Marketing posted on 02/07/2024 12:00 AM

In retail merchandising, planograms serve as the blueprint for organizing products within stores, aiming to enhance the customer experience and boost sales. A critical aspect of creating effective planograms lies in striking the right balance between assortment depth and breadth.

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Nexgen Marketing posted on 01/31/2024 12:00 AM

Winning back lost customers is a top priority for businesses looking to thrive. While various strategies exist to achieve this goal, one often overlooked yet highly effective approach involves optimizing your store using a planogram.

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Nexgen Marketing posted on 01/24/2024 12:00 AM

Creating an environment that resonates with a broad and varied audience is no longer a mere trend but a strategic necessity. In this pursuit, planograms have emerged as an important tool for fostering diversity and inclusivity within category displays.

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Nexgen Marketing posted on 01/17/2024 12:00 AM

Scrambled merchandising, also known as scrambled assortment, refers to a retail strategy where a retailer broadens its inventory by placing items unrelated to its prime product lines. The goal is to create an engaging shopping experience by surprising and enticing customers, encouraging exploration, and boosting sales with the help of planograms.

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Nexgen Marketing posted on 01/03/2024 12:00 AM

As we step into a new year, retailers are presented with a fresh canvas to innovate and elevate their strategies to maximize sales and enhance customer satisfaction. A well-crafted planogram not only enhances the in-store shopping experience but also contributes significantly to boosting sales by strategically placing products for maximum visibility and appeal.

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Nexgen Marketing posted on 12/28/2023 12:00 AM

Christmas is a magical time of the year, and retailers can enhance the joy of the season by creating Christmas-inspired planogram shelf displays that captivate shoppers and make their holiday shopping more delightful. Beyond mere displays, planograms become the architects of a joyful shopping experience during Christmas, turning every visit to the store into a memorable journey.

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Nexgen Marketing posted on 12/20/2023 12:00 AM

The first few seconds of a customer's entry into a store are crucial. This is when first impressions are formed, and planograms play a significant role in shaping these impressions. A well-designed planogram not only catches the customer's eye but also guides them through the store in a logical and aesthetically pleasing manner.

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Nexgen Marketing posted on 12/13/2023 12:00 AM

Creating emotional connections with customers can influence their purchase behavior. That is why physical stores have an advantage over online stores when it comes to connecting with shoppers using sensory strategies. At the forefront of this approach lies the art of planogramming – a visual merchandising technique that strategically organizes and displays products within a retail space.

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Nexgen Marketing posted on 12/06/2023 12:00 AM

Planogram category management takes this a step further by analyzing customer behavior, market trends, and sales data to optimize the arrangement of products within specific categories. The goal is to create an appealing and logical product layout that not only attracts shoppers but also maximizes sales opportunities.

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Nexgen Marketing posted on 11/29/2023 12:00 AM

Small businesses face numerous challenges in maintaining efficient and error-free merchandising operations. Managing merchandising effectively is crucial for success. Planogram services offer small businesses a powerful tool to optimize product placement and minimize merchandising errors.

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Nexgen Marketing posted on 11/22/2023 12:00 AM

As customers weave through the aisles, their journey is connected to the layout and arrangement of products on the shelves. Planograms emerge as a pivotal tool in this aspect, offering a strategic approach to positioning products to enhance aesthetic appeal and sales.

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Nexgen Marketing posted on 11/08/2023 12:00 AM

Click-and-collect services have become an integral part of the modern retail business. Planogram ensure products are well-organized, orders are fulfilled accurately, and customers enjoy a smooth and efficient experience.

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Nexgen Marketing posted on 11/01/2023 12:00 AM

Planograms are a potent tool for boosting brand visibility by strategically organizing and presenting products in-store. By optimizing shelf layouts, showcasing key items, and creating visually appealing displays, planograms capture the attention of shoppers, reinforcing brand recognition and increasing the likelihood of product purchases.

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Nexgen Marketing posted on 10/25/2023 12:00 AM

The retail landscape is continually evolving, and as the digital age ushers in new ways to shop, it is crucial for brick-and-mortar stores to find innovative strategies to stay relevant and competitive. Planograms provide a blueprint for store managers and staff, guiding them on how to arrange merchandise to optimize sales, enhance customer experiences, and improve operational efficiency.

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Nexgen Marketing posted on 10/18/2023 12:00 AM

Maintaining franchise brand consistency is one of the most important things to get right to maximize your profitability. Planogram ensures optimizing the layout, placement, and organization of products on store shelves, display racks, and even in-store promotional areas.

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Nexgen Marketing posted on 10/04/2023 12:00 AM

As a retailer, you know that first impressions matter in the retail business. Most stores are trying different methods, such as displaying outfits on mannequins or creating seasonal window displays, to promote their products with the help of shelf planning software such as planograms.

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Nexgen Marketing posted on 08/30/2023 12:00 AM

Maintaining uniform visual merchandising with the help of planograms across retail outlets goes beyond mere aesthetics—it is about conveying your brand's identity and creating a consistent customer experience.

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Nexgen Marketing posted on 10/20/2021 12:00 AM

Retailers use window displays as a sales strategy to attract customers to visit a store. Every brick-and-mortar store should have creative and aesthetic window displays to increase foot traffic. A planogram is used to design and execute store displays to drive in-store sales.

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How to increase sales of soft drinks?

Apr 22, 2019   |   34253

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   23235

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   22436

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.