Nexgen Marketing posted on 06/30/2021 10:48 AM

Planogram aids retailers to locate grocery space for optimized store sales and provide more visibility to the products which have high demand. It includes high visibility merchandising displays, right assortment planning, category management and insights and planograms compliance and automation.

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Nexgen Marketing posted on 06/23/2021 11:12 AM

Planogram aids retailer to create specific store designs to organize retail stores systematically. Therefore, to drive customer traffic into the store, a planogram help retailer to distinct his store layout, product placement, space allocation, cross-merchandising and retail discount strategies from its competitors.

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Nexgen Marketing posted on 06/16/2021 10:48 AM

Apparel Merchandising improves branding with the help of visual displays. Planogram ensure shelf planning strategy to the apparel merchandising to lure customers. This help to surefire brand images with the store layout, shelf displays, color blocking, and shelf signage planogram features. 

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Nexgen Marketing posted on 06/09/2021 11:24 AM

The Planogram template is the detailed sketch of a retail shelf, which helps the retailer to plan their in-store shelves aesthetically. It attracts more customer traffic to the retail store and leverage more profit.

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Nexgen Marketing posted on 06/02/2021 01:36 PM

In the retail sector, planograms are used to improve the shopper's insight by proper product placement on the retail shelves. It helps in improving customer's shopping experiences.

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How to increase sales of soft drinks?

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Jun 25, 2018   |   13820

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

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Jun 24, 2019   |   13019

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.