Nexgen Marketing posted on 05/15/2024 12:00 AM

Shelf planning is a critical aspect of retail merchandising, ensuring products are strategically positioned to maximize sales and enhance the shopping experience. Planograms offer a solution to these common challenges, empowering retailers to overcome shelf planning obstacles to drive sales.

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Nexgen Marketing posted on 05/08/2024 12:00 AM

In retail, where first impressions matter most and customer loyalty is earned through seamless experiences, consistency is key. From optimizing shelf space to capitalizing on consumer insights, shelf planning software, such as planograms, serve as the cornerstone of a successful retail strategy, ensuring stores stand out in a crowded marketplace and leave an impression on shoppers.

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Nexgen Marketing posted on 04/17/2024 12:00 AM

Mid-sized stores face unique challenges when it comes to maximizing space and driving sales. With, shelf planning strategies using planograms, these stores can effectively organize their merchandise to enhance visibility, promote cross-selling, and ultimately boost revenue.

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Nexgen Marketing posted on 04/10/2024 12:00 AM

While the digital marketplace presents challenges, it also offers opportunities for brick-and-mortar stores to enhance their presence and attract customers. By strategically leveraging planogram strategies, traditional retailers can enhance their appeal to customers and drive sales.

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Nexgen Marketing posted on 04/03/2024 12:00 AM

In retail merchandising, creativity and innovation are key to capturing customer’s’ attention and driving sales. Pegboard displays, with their design and customizable layout, offer an opportunity for retailers to showcase products in an engaging and visually appealing manner with the help of planograms.

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Nexgen Marketing posted on 03/20/2024 12:00 AM

In retail, market shifts are not just inevitable; they are a constant reality. From changes in consumer behavior to economic fluctuations and technological advancements, retailers face a myriad of challenges that can impact their bottom line. By strategically organizing products using planograms based on factors such as popularity, seasonality, and profitability, retailers can maximize the efficiency of their retail space and enhance the overall shopping experience for customers.

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Nexgen Marketing posted on 03/06/2024 12:00 AM

Captivating displays not only draw customers in, but also enhance their shopping experience. In retail stores, where every inch of space matters, planograms become an important tool to define their success. A well-executed planogram not only maximizes product visibility but also enhances the overall shopping experience for customers.

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Nexgen Marketing posted on 02/21/2024 12:00 AM

Planogramming, the art and science of arranging products on retail shelves to optimize sales and customer experience, has undergone a remarkable transformation over the years. What once began as ordinary sketches and manual adjustments has now evolved into sophisticated software solutions powered by advanced algorithms and data analytics.

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Nexgen Marketing posted on 02/14/2024 12:00 AM

In retail, the art and science of visual merchandising have long been key drivers of customer engagement and sales. How products are displayed and organized within a store can influence consumer behavior and perceptions.

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Nexgen Marketing posted on 02/07/2024 12:00 AM

In retail merchandising, planograms serve as the blueprint for organizing products within stores, aiming to enhance the customer experience and boost sales. A critical aspect of creating effective planograms lies in striking the right balance between assortment depth and breadth.

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Nexgen Marketing posted on 01/31/2024 12:00 AM

Winning back lost customers is a top priority for businesses looking to thrive. While various strategies exist to achieve this goal, one often overlooked yet highly effective approach involves optimizing your store using a planogram.

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Nexgen Marketing posted on 01/24/2024 12:00 AM

Creating an environment that resonates with a broad and varied audience is no longer a mere trend but a strategic necessity. In this pursuit, planograms have emerged as an important tool for fostering diversity and inclusivity within category displays.

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Nexgen Marketing posted on 01/17/2024 12:00 AM

Scrambled merchandising, also known as scrambled assortment, refers to a retail strategy where a retailer broadens its inventory by placing items unrelated to its prime product lines. The goal is to create an engaging shopping experience by surprising and enticing customers, encouraging exploration, and boosting sales with the help of planograms.

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Nexgen Marketing posted on 01/10/2024 12:00 AM

In a retail landscape, maximizing the appeal and accessibility of general merchandise is essential for driving sales. Implementing effective planogram strategies can be a game-changer to drive sales.

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Nexgen Marketing posted on 01/03/2024 12:00 AM

As we step into a new year, retailers are presented with a fresh canvas to innovate and elevate their strategies to maximize sales and enhance customer satisfaction. A well-crafted planogram not only enhances the in-store shopping experience but also contributes significantly to boosting sales by strategically placing products for maximum visibility and appeal.

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Nexgen Marketing posted on 12/28/2023 12:00 AM

Christmas is a magical time of the year, and retailers can enhance the joy of the season by creating Christmas-inspired planogram shelf displays that captivate shoppers and make their holiday shopping more delightful. Beyond mere displays, planograms become the architects of a joyful shopping experience during Christmas, turning every visit to the store into a memorable journey.

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Nexgen Marketing posted on 12/13/2023 12:00 AM

Creating emotional connections with customers can influence their purchase behavior. That is why physical stores have an advantage over online stores when it comes to connecting with shoppers using sensory strategies. At the forefront of this approach lies the art of planogramming – a visual merchandising technique that strategically organizes and displays products within a retail space.

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Nexgen Marketing posted on 12/06/2023 12:00 AM

Planogram category management takes this a step further by analyzing customer behavior, market trends, and sales data to optimize the arrangement of products within specific categories. The goal is to create an appealing and logical product layout that not only attracts shoppers but also maximizes sales opportunities.

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Nexgen Marketing posted on 11/22/2023 12:00 AM

As customers weave through the aisles, their journey is connected to the layout and arrangement of products on the shelves. Planograms emerge as a pivotal tool in this aspect, offering a strategic approach to positioning products to enhance aesthetic appeal and sales.

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Nexgen Marketing posted on 11/08/2023 12:00 AM

Click-and-collect services have become an integral part of the modern retail business. Planogram ensure products are well-organized, orders are fulfilled accurately, and customers enjoy a smooth and efficient experience.

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Nexgen Marketing posted on 11/01/2023 12:00 AM

Planograms are a potent tool for boosting brand visibility by strategically organizing and presenting products in-store. By optimizing shelf layouts, showcasing key items, and creating visually appealing displays, planograms capture the attention of shoppers, reinforcing brand recognition and increasing the likelihood of product purchases.

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Nexgen Marketing posted on 09/20/2023 12:00 AM

In retail stores, every square foot and every product is important. Planograms help retailers design product shelves by putting their customer’s needs first, keeping their assortment focused and organized, and staying adaptable to changing market conditions to drive sales.

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Nexgen Marketing posted on 09/13/2023 12:00 AM

The art of retail merchandising goes beyond just stocking shelves with products. Planograms are visual merchandising tools that help retailers plan and execute store shelves effectively. With the help of planograms, retailers can design point of purchase displays to capture the attention of shoppers, promote specific products or brands, and encourage impulse purchases.

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Nexgen Marketing posted on 08/22/2023 12:00 AM

Every inch of space within a store is planned and curated to create an impactful shopping experience. Negative shelving involves intentionally leaving some shelves partially or completely empty within a retail space. Effective implementation of negative shelving through planograms requires a deep understanding of store layout, product placement, and shopper behavior.

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Nexgen Marketing posted on 08/16/2023 12:00 AM

Retailers used to rely mostly on their instincts to make decisions about shelf planning, inventory management, identifying which items would draw the attention of customers, and promotions. Planogram retail analytics involves the strategic arrangement of products within a retail space to maximize sales and optimize the customer experience.

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Nexgen Marketing posted on 08/09/2023 12:00 AM

Imagine walking into a store that is no longer just a place to shop, but a realm of imagination, a portal to new experiences, and a treasure trove of thematic wonders. Incorporating thematic displays with the help of planogram software into your retail strategy can transform your store into a captivating zone where customers do not just shop but embark on exciting journeys.

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Nexgen Marketing posted on 07/12/2023 12:00 AM

Seasonality plays a significant role in planning the retail cycle. Planograms ensure that retailers have a merchandise assortment targeted at customer preferences. This significantly increases sales, provides brand distinctiveness, and develops loyalty as customers return year after year.

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Nexgen Marketing posted on 06/28/2023 12:00 AM

Off-shelf displays help retailers showcase products in a visually appealing and attention-grabbing manner, often placed strategically at key locations within a store with the help of planograms. It maximizes product visibility, creates a memorable brand experience, and drives sales by capturing customer’s attention and influencing their purchasing decisions.

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Nexgen Marketing posted on 06/14/2023 12:00 AM

Understanding why people do not buy is one of the most essential things a retailer can do to boost conversion rates. Planograms can help achieve profitability by enhancing product engagement and effectively featuring new items to maximize in-store sales.

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Nexgen Marketing posted on 06/07/2023 12:00 AM

Shelf layout plays a key role in managing store flow and customer traffic. The placement of products on a shelf with the help of planograms can make shoppers more engaged in shopping and increase store revenue. This improves the in-store experience and your overall sales figures.

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Nexgen Marketing posted on 05/31/2023 12:00 AM

Product categories play a significant role in creating an attractive shopping experience that your shoppers will enjoy. Planogram experts create and design planograms for your stores to give shoppers a realistic vision of where each product category is located and how to make purchases.

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Nexgen Marketing posted on 05/24/2023 12:00 AM

Creating a visually striking and memorable in-store experience can help customers choose the right item and improve the shopping experience. Designing planograms for appliance and furniture involves the strategic placement of products to optimize sales and enhance the overall shopping experience.

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Nexgen Marketing posted on 05/17/2023 12:00 AM

Backorders in retail stores refer to the situation where a product is currently out-of-stock or unavailable and the store orders it. Planograms are an effective tool for retailers to manage backorder issues. By optimizing shelf space, prioritizing in-stock items, identifying inventory gaps, and streamlining the ordering process, retailers can ensure that they are meeting customer demands and maximizing sales opportunities.

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Nexgen Marketing posted on 05/10/2023 12:00 AM

Planograms help create a cluster and assortment optimized shelf space for each product. Prioritizing assortment planning using planograms can help retailers optimize product placement, reduce inventory costs, and enhance customer experience.

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Nexgen Marketing posted on 05/03/2023 12:00 AM

Most people often imagine that planograms are nothing more than just pictures which can be built without sales data. Planograms help retailers entice customers to make purchases and boost in-store sales.

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Nexgen Marketing posted on 04/26/2023 12:00 AM

Planning out how to use your retail space well is not an easy task. From determining which items go where, customer likes and dislikes, the number of facings, and the types of displays, you need to plan out every little thing in detail. Planograms are the most effective tool that helps you plan out the maximum amount of shelf space more efficiently.

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Nexgen Marketing posted on 04/19/2023 12:00 AM

In most retail stores, shelf positioning is considered a crucial process to drive sales. When implementing product placement or planning a strategic store layout, retailers must ensure planogram compliance to maximize sales and improve store performance.

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Nexgen Marketing posted on 04/12/2023 12:00 AM

Dollar stores have become increasingly popular over the years and are now a fixture in many communities, offering affordable options to people who may not have access to more expensive stores. Planograms create an organized and optimized store layout, boosts sales and improves the customer experience.

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Nexgen Marketing posted on 04/05/2023 12:00 AM

Merchandising products in drugstores using planograms can help optimize store layout and increase sales. Planograms help drugstore place products accurately on shelves. This helps retailers determine how to arrange products in a category by subcategory, and then each SKU within the allotted shelf space.

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Nexgen Marketing posted on 03/29/2023 12:00 AM

Finding ways to encourage customers to increase their retail spending goes a long way towards help you meet sales goals. Planograms are an effective tool for retailers to increase the chances of in-store spending by strategically placing products on shelves and creating a more organized store layout, which enhances the customer shopping experience.

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Nexgen Marketing posted on 03/15/2023 12:00 AM

Retail design has always been an essential part of retail store strategy. Planograms help retailers to set themselves apart from their competitors through shelf planning, product placement, or in-store design.

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Nexgen Marketing posted on 03/01/2023 12:00 AM

Visual representation of store shelves with the help of planograms help retailers optimize the shelf space used by each product to maximize sales. This helps retailers provide well-organized, category-wise products to customers and satisfy their shopping needs.

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Nexgen Marketing posted on 02/22/2023 12:00 AM

Retailers across the world use visual merchandising solutions like planograms to plan the placement of items on retail shelves and keep the stores efficient. You can entice shoppers with proper shelf planning using planograms by rightly placing products on store shelves.

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Nexgen Marketing posted on 02/15/2023 12:00 AM

Planograms let you plan the placement of items on your retail shelf to maximize sales and customer satisfaction. It helps retailers create a visual representation of an ideal store layout to boost sales. This makes customers stay in stores for longer periods, increasing the likelihood of driving sales.

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Nexgen Marketing posted on 02/08/2023 12:00 AM

Most franchisors face the challenge of aligning their store layout design, shelf planning, and category management with the goals of their franchisees, who may be located half a globe away. Planograms will help you deliver creatively enticing in-store experiences to shoppers by designing and executing the right product displays.

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Nexgen Marketing posted on 02/01/2023 12:00 AM

Upselling will help offer your shoppers a more valuable and higher-priced version of the products they are looking for. Retailers can visually showcase customers the best models with the aid of visual merchandising planograms. Retailers can boost sales and revenue by carefully arranging products on planograms in a way that encourages shoppers to purchase multiple items at once.

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Nexgen Marketing posted on 01/25/2023 12:00 AM

In today’s retail, nearly 60% of customers expect shops to give experiences than just merchandise. Experiential retail is a marketing strategy where brick-and-mortar stores offer memorable shopping experiences beyond browsing or purchasing items. Such stores actively engage customers and entice them to visit the store by offering perks like in-store services or events or advanced visual merchandising solutions.

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Nexgen Marketing posted on 01/18/2023 12:00 AM

Most retailers share the goal of driving more customer traffic and continuing to bring customers back to their stores. Planograms assist retailers in effectively planning and executing store shelves. This aids retailers in achieving optimal product assortment, the right product selection, and accurate stock estimation for the shelves.

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Nexgen Marketing posted on 01/11/2023 12:00 AM

Merchandising is one of the fundamentals of sales success. And, when it comes to fashion retail, there is no exception. As a retailer, you must consider how each element influences a shopper’s decision to make a purchase. help retailers in designing and executing product displays to drive shopper’s attention and significantly increase sales. This will also determine your customer’s first impression when they see or explore your store.

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Nexgen Marketing posted on 01/04/2023 12:00 AM

A successful retail store depends on more than just a marketing plan or a product range to draw customers. Planograms will help you present products accurately by giving them the right facings and space they need to perform well on shelves. This helps retailers boost their sales and improves store performance.

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Nexgen Marketing posted on 12/14/2022 12:00 AM

Most stores find it difficult to showcase the right products on shelves and to build an engaging in-store experience to drive customer attention to the store. Planograms aid retailers in shelf planning and execution to help shoppers better visualize products on shelves. This helps retailers display products on shelves and organize stores to drive sales.

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Nexgen Marketing posted on 12/07/2022 12:00 AM

Data-driven planogram needs to be reviewed or updated frequently in order to be successful in retail. Planograms help in-store staff in shelf planning, choosing specific products to display on shelves, and even updating the shelf to increase sales.

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Nexgen Marketing posted on 11/30/2022 12:00 AM

In retail marketing, visual merchandising planogram has an undeniable role in bringing people into your store – in other words, sales. Planograms help retailers plan and execute their store shelves to drive customer attention and boost sales.

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Nexgen Marketing posted on 11/23/2022 12:00 AM

Effective merchandising is about having a good product assortment on shelves and displaying such items to entice shoppers to buy. The shopping experience you offer to your shoppers can influence their attitude and perception of your store. A common criterion used to help identify the best-selling products and optimize categories that fit their needs by using planogram software.

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Nexgen Marketing posted on 11/16/2022 12:00 AM

The retail business has always been competitive, but the last few years have been more challenging than ever. Customer’s shopping habits have changed, and their expectations continue to increase. Planogram software has become essential for retail businesses to stay competitive in today's retail environment by utilizing shelf space to promote products and generate sales.

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Nexgen Marketing posted on 11/09/2022 12:00 AM

As a retailer, it is your responsibility to optimize every bit of your merchandising environment to provide an enjoyable shopping experience for shoppers. Choosing the correct combination of visual displays and merchandise can help you stand out from the competition. Planograms assist retailers in implementing end caps on gondola shelves to properly display various items.

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Nexgen Marketing posted on 11/24/2020 09:12 PM

There is never a time where Nexgen POG team is not working on improving our software. Be it through enhanced features, new updates or fixing bugs, we strive to ensure a seamless planogramming experience for our users. Today, we are excited to announce enhancements to Nexgen POG, helping users improve the efficiency of their space planning efforts t while bridging a gap between customer needs and business goals. This includes a host of new features, to help users to improve their business perform

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Nexgen Marketing posted on 10/15/2019 09:51 PM

For a beginner, an easy to use planogram software is more desirable. Selecting a planogram should be made with care. Nexgen POG is a no installation cloud-based planogram software that is easy to use. Nexgen POG can be accessed from anywhere by logging in using your username and password. No installation makes it faster and easier to start using the system in no time.  

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Nexgen Marketing posted on 08/30/2019 07:16 PM

 Some retailers may wonder why they should use a planogram software. There can be several barriers that force retailers to think this way. So, for a first-time user to select a planogram software certain factors should be considered.

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Nexgen Marketing posted on 05/06/2019 08:34 PM

As a person in the retail sector you should be aware of planograms.    If you are not, then planograms are visual charts or representations that denote the position where the product should be placed on the shelf in order to achieve maximum sales. With a planogram created according to strategies which help in increasing sales, customers can be visually persuaded to buy products. Also, the instore staff will be clear about what product should be placed where according to the plan by the manage

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Nexgen Marketing posted on 04/30/2019 05:39 PM

Sports indicate a word that denote passion, most of sports activities influence the emotions of the people. Other than for fun and passion sports also help to maintain fitness. Variety of products aiding in sports activities are available in the market. Is there any possibility of visual merchandising in the sporting goods industry?

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Nexgen Marketing posted on 04/22/2019 04:28 PM

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Nexgen Marketing posted on 09/26/2018 06:36 PM

Well planned and executed retail strategy and marketing is crucial for merchandising. Planogram is an essential tool in setting up optimized retail shelves, adhering to merchandising best practices. Following are some of the planogram troubles, to be watched out and fixed.

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Nexgen Marketing posted on 09/04/2018 08:39 PM

Managing the complexity of the wine and beer category and addressing the customer demand is a critical issue, faced by many who owns a similar business. If you are you in the beer and wine industry, then this blog is for you!

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Nexgen Marketing posted on 06/27/2018 09:32 PM

Easy planogram tools like Nexgen POG allows you to set rules to build standard planograms. There are options to create and maintain merchandising guidelines or rules for creating standards for planograms

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Nexgen Marketing posted on 06/21/2018 08:10 PM

Planograms have evolved over time and there are many powerful, yet affordable solutions available, allowing companies with smaller budgets also to start off with planogram.

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Nexgen Marketing posted on 09/25/2017 09:00 PM

Often confused with the usage and features planograms offer, many don’t understand the role that planograms have in turning a product into dollars! What if everyone in your organisation can help you with planogramming? This is where a planogram strategy?using more than two planograms works!

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How to increase sales of soft drinks?

Apr 22, 2019   |   33742

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   22839

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   21933

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.