Aim of a retailer is to maximize the goodwill and sales thereby increasing the profit of the retail outlet. Merchandising activities are activities done to achieve these goals. For a retail store, it includes all activities which promote the sales of the products including special offers, display and all techniques designed to influence consumers’ buying decisions. Merchandising is all about presenting products at the right time, at the right place, in the right quantity and at the right price ...

Neuromarketing is the application of neuroscience to marketing. Neuromarketing is the application of neuroscience to marketing. Improve sales by optimizing planogram with the help of neuromarketing rules.Improve sales by optimizing planogram with the help of neuromarketing rules.

There are different ways to enhance visual merchandising by arranging the products in different ways. Different strategies to improve visual merchandising include horizontal merchandising, cross-merchandising, color-block merchandising, brand-block merchandising, etc.

In business, data enables you to make day-to-day decisions and long-term strategic plans. Important data reports used in decision making are sales report, space report, capacity analysis report.

Planogram is an essential tool for visual merchandising for a retail store to improve sales. The sales volume is directly dependent on the market responsiveness of the industry. Market responsiveness can be improved by editing existing planogram or creating new planograms in response to market trends. This make a fast response necessary to improve sales.

One of the basic requirements of effective planogram creation is good knowledge about your products. A better understanding of product attributes will always help the visual merchandiser’s efforts to be fruitful. When you know your products better you will be able to decide what will help to increase sales. 

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

Creating a planogram using a simple planogram software is quite easy for a planogram creator. Nexgen POG is an easy web-based planogram software with unlimited licensing and affordable pricing. Unlimited licensing helps marketing managers to easily create a zone or store specific planogram. Similarly, simple planogram edits and revisions can be easily done by front end marketing professionals. Nexgen POG makes planogramming easy and available for everyone by providing an unlimited license for a...

Planogram can be designed using a planogram software for different variety of shelf layouts. These layouts include gondolas, coolers, vending machines, pegboards, slat walls, etc. Looking for a planogram software that can make your planogramming fast and easier? Nexgen POG is not only the easiest solution, it can do much of the planogramming for you!

Small businesses have a limited number of employees and working capital. So effective utilization of available resources is required to improve sales and thereby profit. Issues that could occur in a small business involve inventory management issues, fund limitations, unorganized shelves, low product performance rate etc. The problems related to inventory management can lead to overstocking or under-stocking issues.