In this digital era where the attention span of human beings is dwindling, the role of attractive displays to increase your store walk-ins is undeniable. There are different types of displays that visual merchandisers use to communicate with shoppers. 

Planograms are the most effective tools that assist you in planning your visual merchandising. Product placement is one of the integral factors of visual merchandising. 

Planning out how you will use your retail space is not always easy. From determining which products go where, how many facings, customer walk flow, prominent displays, you need to plan out every detail.  Planograms are the most effective tool that assists you in planning out the minute details of retail space.

Cross-merchandising is a powerful strategy to stay ahead in this competitive retail landscape where shoppers are seeking an experiential shopping environment. It is a merchandising methodology of arranging products from different categories together. The products placed together shouldn’t be any random products but have some logical connection to prompt the shoppers to make the purchase.  

Imagine you are a retain chain with stores across multiple locations and you have created your merchandising strategies using planogram. How do you ensure that all your stores in multiple locations are in sync with company’s merchandising and promotional strategies?  

Planogram designing for convenience stores have to be done with fine detailing as the product assortments are mostly for customers who want to pick up a few items and easily move to the cash register. Recent surveys by NACS show that 83% of in-store merchandise purchased from C-stores is consumed within one hour of purchase in the USA.  

Planograms are the most efficient tools to help you optimize your merchandising strategies.  It is the logical organization of products taking advantage of customer behavior and psychology. In this highly competitive world, planning and implanting the right merchandising techniques for your business decides the sales graph of your business. 

Creation and usage of planograms are necessary to support visual merchandising efforts and thereby improve sales. Planograms are frequently used in the food and beverage industry. Using planograms will benefit pharmaceutical, cosmetics, wine & spirits, and retail industries also. Let us discuss how these industries will be benefited by using planograms.

For a beginner, an easy to use planogram software is more desirable. Selecting a planogram should be made with care. Nexgen POG is a no installation cloud-based planogram software that is easy to use. Nexgen POG can be accessed from anywhere by logging in using your username and password. No installation makes it faster and easier to start using the system in no time.  

 Some retailers may wonder why they should use a planogram software. There can be several barriers that force retailers to think this way. So, for a first-time user to select a planogram software certain factors should be considered.