Nexgen Marketing posted on 06/12/2024 12:00 AM

In retail, technology is continually reshaping the way businesses operate and interact with customers. One such innovation is the advent of smart shelves integrated with planograms. This technological integration, with the help of a planogram allows retailers to maintain optimal inventory levels, streamline supply chains, and improve customer satisfaction.

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Nexgen Marketing posted on 06/05/2024 12:00 AM

AI has the potential to revolutionize the shopping experience, enhance operational efficiency, and drive higher sales. Planograms, the visual representations of a store's layout and product placement, play a crucial role in influencing shopping behavior and maximizing sales.

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Nexgen Marketing posted on 05/29/2024 12:00 AM

Dark stores have gained significant attention in recent years as online grocery shopping has surged, pushing retailers to streamline their order fulfillment processes. To optimize the operations of dark stores, many retailers are turning to planograms.

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Nexgen Marketing posted on 05/22/2024 12:00 AM

In retail, the positioning and display of products can make a significant difference in sales and customer satisfaction. By leveraging visual merchandising techniques, planograms optimize in-store merchandising strategies, ensuring that the right products are placed in the right locations to maximize sales and enhance the customer experience.

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Nexgen Marketing posted on 05/15/2024 12:00 AM

Shelf planning is a critical aspect of retail merchandising, ensuring products are strategically positioned to maximize sales and enhance the shopping experience. Planograms offer a solution to these common challenges, empowering retailers to overcome shelf planning obstacles to drive sales.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   22434

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.