Some retailers may wonder why they should use a planogram software. There can be several barriers that force retailers to think this way. So, for a first-time user to select a planogram software certain factors should be considered.

Planogram compliance always come in handy when you are a retailer and need to keep shelves arranged in a proper manner. Planogram compliance is simply making sure the product’s arrangement in merchandising display is exactly same as in the planogram. Planograms are designed to ensure sales growth by implementing neuromarketing strategies. Any errors in implementing the planogram would result in disruption of the plan and could result in brand switching and low sales volume. This makes ensuring ...

The arrangement of products on a shelf is a major factor which leads to making customers more interactive and will improve store sales. It is because, when a customer enters a store the points of interaction are shelves. When shelf space successfully influences the customers then the purchase behavior can also be controlled. There are different formats available to display products.

In an unorganized market, there will be many small retailers. There may be general stores, chemists, footwear shops, apparel shops, etc which are owned by individuals. Creating planograms will help in designing what the customers see in your store. Consider an unorganized retail market of FMCG products where the customer has a large variety of products from individual producers rather than manufacturing companies.On implementation, errors will destroy the purpose of the planogram itself. If com...

Aim of a retailer is to maximize the goodwill and sales thereby increasing the profit of the retail outlet. Merchandising activities are activities done to achieve these goals. For a retail store, it includes all activities which promote the sales of the products including special offers, display and all techniques designed to influence consumers’ buying decisions. Merchandising is all about presenting products at the right time, at the right place, in the right quantity and at the right price ...

Neuromarketing is the application of neuroscience to marketing. Neuromarketing is the application of neuroscience to marketing. Improve sales by optimizing planogram with the help of neuromarketing rules.Improve sales by optimizing planogram with the help of neuromarketing rules.

There are different ways to enhance visual merchandising by arranging the products in different ways. Different strategies to improve visual merchandising include horizontal merchandising, cross-merchandising, color-block merchandising, brand-block merchandising, etc.

In business, data enables you to make day-to-day decisions and long-term strategic plans. Important data reports used in decision making are sales report, space report, capacity analysis report.

Planogram is an essential tool for visual merchandising for a retail store to improve sales. The sales volume is directly dependent on the market responsiveness of the industry. Market responsiveness can be improved by editing existing planogram or creating new planograms in response to market trends. This make a fast response necessary to improve sales.

One of the basic requirements of effective planogram creation is good knowledge about your products. A better understanding of product attributes will always help the visual merchandiser’s efforts to be fruitful. When you know your products better you will be able to decide what will help to increase sales.