Imagine you are a retain chain with stores across multiple locations and you have created your merchandising strategies using planogram. How do you ensure that all your stores in multiple locations are in sync with company’s merchandising and promotional strategies?  

Planogram designing for convenience stores have to be done with fine detailing as the product assortments are mostly for customers who want to pick up a few items and easily move to the cash register. Recent surveys by NACS show that 83% of in-store merchandise purchased from C-stores is consumed within one hour of purchase in the USA.  

Planograms are the most efficient tools to help you optimize your merchandising strategies.  It is the logical organization of products taking advantage of customer behavior and psychology. In this highly competitive world, planning and implanting the right merchandising techniques for your business decides the sales graph of your business. 

Creation and usage of planograms are necessary to support visual merchandising efforts and thereby improve sales. Planograms are frequently used in the food and beverage industry. Using planograms will benefit pharmaceutical, cosmetics, wine & spirits, and retail industries also. Let us discuss how these industries will be benefited by using planograms.

For a beginner, an easy to use planogram software is more desirable. Selecting a planogram should be made with care. Nexgen POG is a no installation cloud-based planogram software that is easy to use. Nexgen POG can be accessed from anywhere by logging in using your username and password. No installation makes it faster and easier to start using the system in no time.  

 Some retailers may wonder why they should use a planogram software. There can be several barriers that force retailers to think this way. So, for a first-time user to select a planogram software certain factors should be considered.

Planogram compliance always come in handy when you are a retailer and need to keep shelves arranged in a proper manner. Planogram compliance is simply making sure the product’s arrangement in merchandising display is exactly same as in the planogram. Planograms are designed to ensure sales growth by implementing neuromarketing strategies. Any errors in implementing the planogram would result in disruption of the plan and could result in brand switching and low sales volume. This makes ensuring ...

The arrangement of products on a shelf is a major factor which leads to making customers more interactive and will improve store sales. It is because, when a customer enters a store the points of interaction are shelves. When shelf space successfully influences the customers then the purchase behavior can also be controlled. There are different formats available to display products.

In an unorganized market, there will be many small retailers. There may be general stores, chemists, footwear shops, apparel shops, etc which are owned by individuals. Creating planograms will help in designing what the customers see in your store. Consider an unorganized retail market of FMCG products where the customer has a large variety of products from individual producers rather than manufacturing companies.On implementation, errors will destroy the purpose of the planogram itself. If com...

Aim of a retailer is to maximize the goodwill and sales thereby increasing the profit of the retail outlet. Merchandising activities are activities done to achieve these goals. For a retail store, it includes all activities which promote the sales of the products including special offers, display and all techniques designed to influence consumers’ buying decisions. Merchandising is all about presenting products at the right time, at the right place, in the right quantity and at the right price ...