Nexgen Marketing posted on 05/26/2021 12:35 PM

Planogram approval flow is for ensuring in-store performance for proper placement of products on the shelf. It helps to minimize compliance and also ensures to maximize the retail store sales.

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Nexgen Marketing posted on 05/21/2021 11:26 AM

Label and signage are a great way to attract customer’s attention. Retails make use of planograms to creative for unique promotional labels for their products or brands, that aid increasing product visibility and sales.

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Nexgen Marketing posted on 05/12/2021 11:05 AM

Accurate and current shelf data can be of much value to retailers in analyzing their shelf performance and optimizing assortment range. Three reports that are beneficial to retailers include sales analysis report, space analysis report, and capacity analysis report.

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How to increase sales of soft drinks?

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

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Jun 24, 2019   |   10688

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.