Nexgen Marketing posted on 08/26/2021 02:13 PM

Impulse buys are one of the proven tactics that all brick-and-mortar retailers implement in their retail stores to improve sales. That is why most retailers capitalize on impulse purchases in their stores with the help of planogram software. It helps to showcase seasonal and discount products on retail store and encourages impulse buying. 

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Nexgen Marketing posted on 08/18/2021 11:10 AM

Retail checkout counter is the space where retailer rings up customers into the store to encourage impulse buying. With the help of a planogram software, retailers can place products that customers may have forgotten, seasonal or discount products near the checkout counters. This immerses customers in visiting the retail stores next time.

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Nexgen Marketing posted on 08/11/2021 10:52 AM

Visual merchandising helps retailers in placing hot spots on frequently traveled routes of a store where displays are in direct sight to customers. This helps to get customer attention and impulse buying. Retailer can also decide the type of products, nature and category of products and number of items to be added in the hot spot with the help of a planogram software.

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Nexgen Marketing posted on 08/04/2021 11:17 AM

Planogram helps visually merchandising kid's apparel clothing with right window displays, store layout, shelf planning, category and inventory management. By designing the apparel store with bright colors, right shelf placement has the chance to improve store performance and maximize sales.

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How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.