Nexgen Marketing posted on 03/13/2024 12:00 AM

Balancing standardization and local appeal approach in retail space is not merely about meeting local expectations, but also about curating an enticing global brand narrative that remains consistent while expressing its unique local flavor. Planograms serve as a strategic tool to organize and display products in a way that maximizes sales and enhances the overall shopping experience.

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Nexgen Marketing posted on 11/29/2023 12:00 AM

Small businesses face numerous challenges in maintaining efficient and error-free merchandising operations. Managing merchandising effectively is crucial for success. Planogram services offer small businesses a powerful tool to optimize product placement and minimize merchandising errors.

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Nexgen Marketing posted on 11/01/2023 12:00 AM

Planograms are a potent tool for boosting brand visibility by strategically organizing and presenting products in-store. By optimizing shelf layouts, showcasing key items, and creating visually appealing displays, planograms capture the attention of shoppers, reinforcing brand recognition and increasing the likelihood of product purchases.

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Nexgen Marketing posted on 10/11/2023 12:00 AM

The season of black cats, carved pumpkins, witches, spooky decors, and dark costumes is approaching. To make the most of this spooky season, retailers need to be aware of the latest trends and adopt effective shelf planning ideas with the help of planogram software to drive customer attention.

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Nexgen Marketing posted on 10/04/2023 12:00 AM

As a retailer, you know that first impressions matter in the retail business. Most stores are trying different methods, such as displaying outfits on mannequins or creating seasonal window displays, to promote their products with the help of shelf planning software such as planograms.

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Nexgen Marketing posted on 05/27/2019 07:53 PM

You may be wondering what is 'two planogram strategy'? In two planogram strategy, companies use two types of planogram software which works in tandem to serve two different purposes. A sophisticated planogram software for category specialist and a simple planogram software for the second level of planogram users in the organization. 

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Nexgen Marketing posted on 05/18/2019 04:30 PM

Planogram software is a must tool to improve sales in the retail industry. As we all know there are application-based planogram software as well as cloud-based planogram software. But, which one do you prefer?  

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Nexgen Marketing posted on 05/11/2019 01:07 PM

Planogram compliance include practices like periodically updating the planogram according to the changing data related to the market trends. Compliance is made possible by making sure that the shelf space is exactly following the planogram.

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Nexgen Marketing posted on 09/26/2018 06:36 PM

Well planned and executed retail strategy and marketing is crucial for merchandising. Planogram is an essential tool in setting up optimized retail shelves, adhering to merchandising best practices. Following are some of the planogram troubles, to be watched out and fixed.

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Nexgen Marketing posted on 09/11/2018 07:09 PM

The popularity of cloud-based planograms has increased than ever before, because of its versatility. These are some of the cloud based planogram benefits.

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Nexgen Marketing posted on 07/05/2018 08:24 PM

You might be thinking, what would a distributor do with a planogram, aren’t you? One of the biggest misconceptions about space planning is that retailers are the ones who gets benefitted from planograms and that distributors have nothing to do with planograms.

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Nexgen Marketing posted on 06/25/2018 08:09 PM

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

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Nexgen Marketing posted on 04/25/2018 04:32 PM

Manufacturers rely heavily on field executives’ ability to work independently to ensure if their products are properly stocked in the store. Here's one method that help your field executives become more efficient.

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Nexgen Marketing posted on 01/10/2018 07:29 PM

Are you someone, who knows well about product categories, sales and so many things in store but had not tried planogramming by yourself or may be, you depend on a category specialist for your planogramming? In this video we will be showing you how easy planogramming is for anyone who is not an expert.

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Nexgen Marketing posted on 11/03/2017 04:34 PM

Planograms are used to effectively manage retail shelf spaces which in turn makes products more appealing to shoppers. Implementing planograms leads to increased sales. Planogram can be simple or complex depending on the size of the business.

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Nexgen Marketing posted on 09/22/2017 06:30 PM

There are many misconceptions regarding the actual purpose and function of a planogram. Often confused with the usage and features planograms offer, many don’t understand the role that planograms have to turn a product to dollars! Let’s go into the details.

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