Nexgen Marketing posted on 03/25/2021 05:20 PM

As changes in consumer landscape continue to shape the retail industry, its primary goal remains the same-deliver value in the supply chain and create unique customer experiences. One way to achieve this is to design a retail environment that captures the attention of customers.

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Nexgen Marketing posted on 03/22/2021 03:14 PM

As brick-and-mortar retailers are struggling to cope with the shifting demand for online shopping, store space continues to get more expensive and yet grows in importance. Hence, it is imperative that retailers maximize the limited store space available and transfer their focus on optimizing all forms of space and fixture types irrespective of individual store configuration. Earlier retailers were deprived of functionalities that deliver a high level of optimization, often resulting in labor-int

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Nexgen Marketing posted on 03/15/2021 03:39 PM

2019 has been one of the most challenging years in the history of retail. The spread of COVID-19 worldwide has led to fundamental changes in consumer behavior, demand for basic items, as well as changes in the requirement for social distancing- forcing retailers to adopt new merchandising strategies to respond to rapidly to changing market trends.

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