Nexgen Marketing posted on 12/29/2021 12:00 AM

Visual merchandising trends are more important than ever. It helps retailers visually arrange store shelves to engage customers in their stores, or to display items to promote retail sales.

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Nexgen Marketing posted on 12/22/2021 12:00 AM

Assortment planning for seasonal events can be made with the help of visual merchandising strategies. Planograms are the visual merchandising tool, that helps retailers effectively place seasonal products on store shelves with the right amount of space between other products.

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Nexgen Marketing posted on 12/14/2021 12:00 AM

Stores that sell seasonal products like gift cards, Christmas decorations, Halloween costumes, and Easter sets earn more profit during the holiday seasons. The difference between peak-season and off-season sales can be reduced with the help of planogram software. Planogram is a visual merchandising tool, that helps retailers strategically plan and execute the store shelves even during the off-seasons.

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Nexgen Marketing posted on 12/08/2021 12:00 AM

Retailers need to use planogram software for their merchandising purposes to improve store sales. For the sake of the retail store’s functionality, Nexgen POG identifies the needs of your store, pinpoints what your customers want and regularly evaluates your store’s performance.

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Nexgen Marketing posted on 12/01/2021 12:00 AM

CDT is considered as the path to purchase, by considering factors such as product, store layout, location, brands and many other factors. Therefore, CDT can be used to boost customer loyalty with the help of a visual merchandising strategy. Planogram is considered as the visual merchandising tool, that helps shoppers to easily identify the type of products they are looking to purchase.

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How to increase sales of soft drinks?

Apr 22, 2019   |   21887

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

Why retail analytics is so crucial to planogramming?

Jun 25, 2018   |   13966

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

How to read a planogram?

Jun 24, 2019   |   13421

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.