Nexgen Marketing posted on 07/31/2019 08:23 PM

In an unorganized market, there will be many small retailers. There may be general stores, chemists, footwear shops, apparel shops, etc which are owned by individuals. Creating planograms will help in designing what the customers see in your store. Consider an unorganized retail market of FMCG products where the customer has a large variety of products from individual producers rather than manufacturing companies.On implementation, errors will destroy the purpose of the planogram itself. If com

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Nexgen Marketing posted on 07/16/2019 08:34 PM

Aim of a retailer is to maximize the goodwill and sales thereby increasing the profit of the retail outlet. Merchandising activities are activities done to achieve these goals. For a retail store, it includes all activities which promote the sales of the products including special offers, display and all techniques designed to influence consumers’ buying decisions. Merchandising is all about presenting products at the right time, at the right place, in the right quantity and at the right price t

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Nexgen Marketing posted on 07/11/2019 08:02 PM

Neuromarketing is the application of neuroscience to marketing. Neuromarketing is the application of neuroscience to marketing. Improve sales by optimizing planogram with the help of neuromarketing rules.Improve sales by optimizing planogram with the help of neuromarketing rules.

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Nexgen Marketing posted on 07/08/2019 06:54 PM

There are different ways to enhance visual merchandising by arranging the products in different ways. Different strategies to improve visual merchandising include horizontal merchandising, cross-merchandising, color-block merchandising, brand-block merchandising, etc.

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Nexgen Marketing posted on 07/04/2019 07:51 PM

In business, data enables you to make day-to-day decisions and long-term strategic plans. Important data reports used in decision making are sales report, space report, capacity analysis report.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

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Jun 24, 2019   |   10688

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.