Nexgen Marketing posted on 01/25/2023 12:00 AM

In today’s retail, nearly 60% of customers expect shops to give experiences than just merchandise. Experiential retail is a marketing strategy where brick-and-mortar stores offer memorable shopping experiences beyond browsing or purchasing items. Such stores actively engage customers and entice them to visit the store by offering perks like in-store services or events or advanced visual merchandising solutions.

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Nexgen Marketing posted on 01/20/2023 12:00 AM

Inventory replenishment demands a great degree of multitasking, a lot of accuracy, and exceptional timing. Planograms are crucial for giving you a fine-grained, micro-level perspective on your category. Use sales and space data to balance out your days of supply across all categories in your store when creating any type of planogram. By doing that, you may manage your stock more effectively and reduce the frequency of shelf replenishment.

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Nexgen Marketing posted on 01/18/2023 12:00 AM

Most retailers share the goal of driving more customer traffic and continuing to bring customers back to their stores. Planograms assist retailers in effectively planning and executing store shelves. This aids retailers in achieving optimal product assortment, the right product selection, and accurate stock estimation for the shelves.

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Nexgen Marketing posted on 01/11/2023 12:00 AM

Merchandising is one of the fundamentals of sales success. And, when it comes to fashion retail, there is no exception. As a retailer, you must consider how each element influences a shopper’s decision to make a purchase. help retailers in designing and executing product displays to drive shopper’s attention and significantly increase sales. This will also determine your customer’s first impression when they see or explore your store.

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Nexgen Marketing posted on 01/04/2023 12:00 AM

A successful retail store depends on more than just a marketing plan or a product range to draw customers. Planograms will help you present products accurately by giving them the right facings and space they need to perform well on shelves. This helps retailers boost their sales and improves store performance.

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How to increase sales of soft drinks?

Apr 22, 2019   |   34248

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.