Nexgen Marketing posted on 05/25/2022 12:00 AM

When done right, new product placement can be a big toss for winning your shopper’s heart. And a big part of its success is product pricing. If you fix the price right and visually represent the item well on store shelves, it can drive sales and enhance your retail brand image. That is why you need to be strategic while choosing a pricing strategy like price skimming.

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Nexgen Marketing posted on 05/18/2022 12:00 AM

It refers to the length of time shoppers remain in your store by interacting with your products or brand. As they spend more time in your store, it encourages shoppers to spend more money on the products. It also provides valuable insights into the customer’s’ needs, and more importantly, it shows how they behave in your store. Considering that increasing the dwell time of your shoppers can result in huge sales, you need to efficiently place items on store shelves with planogram software.

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Nexgen Marketing posted on 05/11/2022 12:00 AM

It is no secret that today’s retail stores are more competitive than ever. In a study, it has been said that 20-40% of shoppers moved online during the pandemic’s peak. That is why managing or opening a store is not an easy task nowadays. It requires proper planning and execution to enhance the customer’s shopping experience. It can be done with planogram software.

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Nexgen Marketing posted on 05/04/2022 12:00 AM

When it comes to different types of retail shelving, the most important one is gondola shelving. Your shopper’s can find them in your stores and across other retail formats because of their highly functional features. But the question is, how will you maximize the store’s efficiency with gondola shelving? A recent report shows that a gondola shelf built using an efficient planogram causes 50% of the total sales of the store.

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Nexgen Marketing posted on 04/27/2022 12:00 AM

Category management is essential for managing the product categories to gain profitability. So, how does proper category management affect retail shopping experience? Well, this can be done with the help of well-built planogram software. Planograms are visual merchandising tools, which help retailers execute category-wise product placement effectively on store shelves.

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Nexgen Marketing posted on 04/13/2022 12:00 AM

Imagine, for example, that your customers are enjoying a new variety of noodles. The demand for these noodles suddenly grows high, and it doubles over a one-month period. Due to the lack of analysis, the noodles are kept on the bottom shelf of the store with a limited number of product facings. This, in turn, makes it difficult for other shoppers to find the product, resulting in huge sales loss. Taking advantage of these opportunities can be difficult, however, this is one area where planogram

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Nexgen Marketing posted on 04/06/2022 12:00 AM

It is a temporary store set up by a brand or an e-commerce business that helps in testing physical retail strategies by engaging with customers in a more in-depth way. Pop-up store’s’ duration depends on the retail purpose and goal of the business, which can be a few months. Pop-up stores can be well established with the help of planogram software.

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Nexgen Marketing posted on 03/30/2022 12:00 AM

Stocking the right products and merchandising them rightly on a shelf helps boost retail sales. Imagine, for example, that your customers are enjoying a new variety of plant-based patties. The demand for such items will increase over a period of time. Therefore, retailers need to stock such items and take full advantage of the sales potential of these items by considering the space allocation with data-driven planograms.

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Nexgen Marketing posted on 03/23/2022 12:00 AM

In the retail business, planogram is the first form of selling. Before a shopper enters a store, the window displays will sell the product. And once you convince them of your store layout, it will determine whether they need to stay or walk out. That is how important a planogram is. Planograms are the visual merchandising tools, which increase your brand’s visibility with better product planning and placement.

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Nexgen Marketing posted on 03/16/2022 12:00 AM

Marketing your retail store and driving customers to the store is all well and good, but if people do not purchase much at all, it could result in great loss. That is why you need to think about maximizing retail sales, and part of doing it is boosting average transaction size.

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Nexgen Marketing posted on 03/09/2022 12:00 AM

When brick-and-mortar stores moved to e-commerce, many retail strategies changed. But one traditional brick-and-mortar sales tactic used to increase retail conversion remained unchanged visual merchandising.

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Nexgen Marketing posted on 02/28/2022 12:00 AM

Planograms help retailers to entice customers by placing the right products at the right locations.? There are different types of product display techniques used by supermarket store to attract customers. Check out the blog to know more.

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Nexgen Marketing posted on 02/22/2022 12:00 AM

Visual merchandising strategies helped many retailers to redraw the business in unforeseen ways to adapt with the new changes happening. The blog explains how retailers can implement visual merchandising in their store to encourage social distancing.

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Nexgen Marketing posted on 02/16/2022 12:00 AM

Small businesses have been facing huge losses during the Covid-19 pandemic. About two-thirds of small businesses have closed in the universe since it began. However, brick-and-mortar stores have now started to think vice versa. The chance of a brick-and-mortar store opening is more than 50% a year in the U.S. and other countries. This renewed optimism for retail businesses leads to the perfect opportunity to start a brick-and-mortar store in 2022 with the help of planogram software.

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Nexgen Marketing posted on 02/02/2022 12:00 AM

Visual merchandising tactics will help retailers to convey the right information about products to customers. The type of your store layout, fixtures, and product placement will say a lot about your store and its brand identity. This helps retailers to differentiate from their largest competitors.

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Nexgen Marketing posted on 01/27/2022 12:00 AM

When trying to understand how to merchandise your retail store shelves to draw customer’s interest and increase sales – it is important to consider visual merchandising strategies. It defines the way of representing products on displays and shelves, the store layout, and even igniting the senses, which all contribute to offering a shopper experience while visiting your store.

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Nexgen Marketing posted on 01/19/2022 12:00 AM

Having a systematic and organized store is a priority for retailers when it comes to enticing customers and getting them to come back for more. Therefore, organizing the store is the key to earning retail profitability, which is why a planogram expert is the best solution to create planograms in the most aesthetically pleasing way which saves time and money.

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Nexgen Marketing posted on 01/12/2022 12:00 AM

While there are seasonal trends in retail sales – New Year, Christmas, Black Friday, Thanksgiving, Valentine’s Day – the weather can play a huge role in enticing customers. Therefore, many retailers execute their store shelves to influence consumer’s purchasing behavior with the help of planogram software.

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Nexgen Marketing posted on 01/05/2022 12:00 AM

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

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Nexgen Marketing posted on 12/29/2021 12:00 AM

Visual merchandising trends are more important than ever. It helps retailers visually arrange store shelves to engage customers in their stores, or to display items to promote retail sales.

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Nexgen Marketing posted on 12/22/2021 12:00 AM

Assortment planning for seasonal events can be made with the help of visual merchandising strategies. Planograms are the visual merchandising tool, that helps retailers effectively place seasonal products on store shelves with the right amount of space between other products.

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Nexgen Marketing posted on 12/14/2021 12:00 AM

Stores that sell seasonal products like gift cards, Christmas decorations, Halloween costumes, and Easter sets earn more profit during the holiday seasons. The difference between peak-season and off-season sales can be reduced with the help of planogram software. Planogram is a visual merchandising tool, that helps retailers strategically plan and execute the store shelves even during the off-seasons.

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Nexgen Marketing posted on 12/08/2021 12:00 AM

Retailers need to use planogram software for their merchandising purposes to improve store sales. For the sake of the retail store’s functionality, Nexgen POG identifies the needs of your store, pinpoints what your customers want and regularly evaluates your store’s performance.

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Nexgen Marketing posted on 12/01/2021 12:00 AM

CDT is considered as the path to purchase, by considering factors such as product, store layout, location, brands and many other factors. Therefore, CDT can be used to boost customer loyalty with the help of a visual merchandising strategy. Planogram is considered as the visual merchandising tool, that helps shoppers to easily identify the type of products they are looking to purchase.

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Nexgen Marketing posted on 11/23/2021 12:00 AM

product range review is an important tool to maximize retail sales and improve profitability. It is the logical understanding of products in a retailer’s range per cluster. This helps to evaluate the performance of each product against the performance of the total range.

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Nexgen Marketing posted on 11/10/2021 12:00 AM

Category hierarchy helps retailers to organize the products on store shelves for sale. A well-thought-out category hierarchy can help customers choose the products of a certain category. With the help of a planogram, retail product hierarchies can group the products and improve sales.

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Nexgen Marketing posted on 11/03/2021 12:00 AM

Improving beverage sales is a great way to drive sales at your stores. Shelf placement can be done easily with the help of planogram software. It helps retailers with proper shelf planning and placement to improve beverage sales.

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Nexgen Marketing posted on 10/27/2021 12:00 AM

When remodeling your retail store, products can be strategically displayed to attract more customers with the help of planogram software. Planogram software allows utilizing your store’s space to it’s full potential and helps with proper product placement.

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Nexgen Marketing posted on 10/20/2021 12:00 AM

Retailers use window displays as a sales strategy to attract customers to visit a store. Every brick-and-mortar store should have creative and aesthetic window displays to increase foot traffic. A planogram is used to design and execute store displays to drive in-store sales.

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Nexgen Marketing posted on 10/13/2021 12:00 AM

Suppliers depend too much on retailers to get their products to customers, and retailers, in turn, depend on suppliers to sell goods that satisfy customer's needs. For that reason, retailers would want to know how a product would look like within a store. Planogram helps to visualize the products on shelves with proper assortment planning, category management and shelf space planning to improve store performance and maximize sales by enticing retailers.

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Nexgen Marketing posted on 10/06/2021 12:00 AM

Consumer insights provide a deep understanding of customer behavior when it comes to purchasing decisions, patterns of how and when they make specific purchases. Planogram helps retailers in proper planning and placement of products on retail shelves efficiently with sales data. Where, retailers can forecast consumer buying behavior, number of stocks to purchase to prevent stock outs, and products for various seasonal and festive occasions to entice customers.

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Nexgen Marketing posted on 09/29/2021 10:16 AM

Product bundling is a common sales strategy implemented by retailers across the world.Retailers can bundle products together as an upsell or cross-sell way. Upsells are used to persuade customers to upgrade the items in to a more expensive version. While cross-sells are for promoting customers to buy more products on impulse purchases. Therefore, products can be bundled together on shelves with the help of planogram software.

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Nexgen Marketing posted on 09/22/2021 05:16 PM

For a retail store, there are many ways to experience excess inventory. When that happens, it is important to find a way to resolve or reduce it from becoming dead stock. To avoid this, a planogram software would help figure out excess inventory causes, including low-demand items with fewer sales.

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Nexgen Marketing posted on 09/16/2021 05:48 PM

Stock replenishment is a vital part of retail sales, it ensures that the retail shelves are stocked with the right products at the right time with optimum quantity. Retailers can automate replenishment with the help of planogram software. Planogram would help figure out the over and under stock causes and improve customer experience by ensuring that products are more readily available on retail shelves.

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Nexgen Marketing posted on 09/08/2021 11:28 AM

Duty-free shops are now designed with custom fixtures to entice billions of travelers to make purchases before or after when they travel. That is why retailers decide to display products well organized with the right store fixtures with the help of a planogram software.

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Nexgen Marketing posted on 09/01/2021 12:06 PM

Airport retailing is considered an accessible and easy choice for travelers – where it offers a wide-ranging variety of merchandise. Retailers can increase foot traffic by making the right product picks and estimating the right amount of stock for each store shelf. Thus, proper assortment planning for airport retailing can be done with the help of planogram software.

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Nexgen Marketing posted on 08/26/2021 02:13 PM

Impulse buys are one of the proven tactics that all brick-and-mortar retailers implement in their retail stores to improve sales. That is why most retailers capitalize on impulse purchases in their stores with the help of planogram software. It helps to showcase seasonal and discount products on retail store and encourages impulse buying. 

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Nexgen Marketing posted on 08/18/2021 11:10 AM

Retail checkout counter is the space where retailer rings up customers into the store to encourage impulse buying. With the help of a planogram software, retailers can place products that customers may have forgotten, seasonal or discount products near the checkout counters. This immerses customers in visiting the retail stores next time.

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Nexgen Marketing posted on 08/11/2021 10:52 AM

Visual merchandising helps retailers in placing hot spots on frequently traveled routes of a store where displays are in direct sight to customers. This helps to get customer attention and impulse buying. Retailer can also decide the type of products, nature and category of products and number of items to be added in the hot spot with the help of a planogram software.

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Nexgen Marketing posted on 07/28/2021 12:02 PM

Changes in product packaging impacts the in-store shelf space availability with its height, depth, width and cause products to not fit on retail shelves. Product packaging changes can be analyzed with the help of a planogram software, to help retailers display products on in-store shelves properly.

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Nexgen Marketing posted on 07/14/2021 11:25 AM

Retail dead stock is an obsolete inventory that has not moved for the past few years and it is a barrier to the retail store. A planogram software can help figure out dead-stock causes, including low-demand items, seasonal products, defective stock and stock with low turnover.

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Nexgen Marketing posted on 07/07/2021 11:25 AM

In retail sector, retail display is used for promoting products, maximize sales and improve store performance. Most of the retailers prefer in-store displays like entryway, dump bins, free-standing, gondola and window displays for lasting customer impression to immerse them in visiting the retail stores. These displays, elevates visibility and accessibility of products, which makes customer to purchase it.

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Nexgen Marketing posted on 06/23/2021 11:12 AM

Planogram aids retailer to create specific store designs to organize retail stores systematically. Therefore, to drive customer traffic into the store, a planogram help retailer to distinct his store layout, product placement, space allocation, cross-merchandising and retail discount strategies from its competitors.

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Nexgen Marketing posted on 06/16/2021 10:48 AM

Apparel Merchandising improves branding with the help of visual displays. Planogram ensure shelf planning strategy to the apparel merchandising to lure customers. This help to surefire brand images with the store layout, shelf displays, color blocking, and shelf signage planogram features. 

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Nexgen Marketing posted on 06/09/2021 11:24 AM

The Planogram template is the detailed sketch of a retail shelf, which helps the retailer to plan their in-store shelves aesthetically. It attracts more customer traffic to the retail store and leverage more profit.

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Nexgen Marketing posted on 04/29/2021 04:49 PM

In retail industry, in-store visibility is crucial to drive sales and maintain brand loyalty. In an era where customers are armed with information, it is important for retailers to use the right strategies to ensure that products have higher level of visibility.?Planograms are vital tools that help them optimize in-store visibility.

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Nexgen Marketing posted on 04/21/2021 06:35 PM

As retail space gets expensive day by day, merchandisers rely on space planning software like planograms to ensure optimum utilization of available space as well as to alleviate common store problems. With the right planning, retailers can not only achieve higher sales and profit, it also results in customer satisfaction and brand loyalty.

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Nexgen Marketing posted on 04/15/2021 01:58 PM

Traditional space planning solutions that rely on spreadsheets and PDFs force space planners to do menial, repetitive planogramming tasks to keep up with the demand while what they actually need is more time to concentrate on higher-level space planning strategy. New age cloud-based planograms provide an ideal solution to such issues. They let space planners plan, coordinate, communicate and automate all their space planning tasks in one place. Thus ultimately helping them to get the right produ

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Nexgen Marketing posted on 06/04/2020 06:05 PM

As the COVID-19 crisis goes on spreading and affecting the daily lives and businesses of humanity, it is very clear that post this crisis the retail store businesses and the shopping behavior will also be affected. During this tough time, the retailer should come up with a plan so resilient that their sales do not have to suffer after this pandemic or in any other such crisis that hits the world in the future.

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Nexgen Marketing posted on 02/11/2020 04:22 PM

Planograms are the most effective tools that assist you in planning your visual merchandising. Product placement is one of the integral factors of visual merchandising. 

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Nexgen Marketing posted on 08/16/2019 05:51 PM

The arrangement of products on a shelf is a major factor which leads to making customers more interactive and will improve store sales. It is because, when a customer enters a store the points of interaction are shelves. When shelf space successfully influences the customers then the purchase behavior can also be controlled. There are different formats available to display products.

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Nexgen Marketing posted on 07/16/2019 08:34 PM

Aim of a retailer is to maximize the goodwill and sales thereby increasing the profit of the retail outlet. Merchandising activities are activities done to achieve these goals. For a retail store, it includes all activities which promote the sales of the products including special offers, display and all techniques designed to influence consumers’ buying decisions. Merchandising is all about presenting products at the right time, at the right place, in the right quantity and at the right price t

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Nexgen Marketing posted on 06/26/2019 10:16 PM

One of the basic requirements of effective planogram creation is good knowledge about your products. A better understanding of product attributes will always help the visual merchandiser’s efforts to be fruitful. When you know your products better you will be able to decide what will help to increase sales. 

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Nexgen Marketing posted on 06/12/2019 02:25 PM

Planogram can be designed using a planogram software for different variety of shelf layouts. These layouts include gondolas, coolers, vending machines, pegboards, slat walls, etc. Looking for a planogram software that can make your planogramming fast and easier? Nexgen POG is not only the easiest solution, it can do much of the planogramming for you!

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How to increase sales of soft drinks?

Apr 22, 2019   |   21345

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

Why retail analytics is so crucial to planogramming?

Jun 25, 2018   |   13820

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

How to read a planogram?

Jun 24, 2019   |   13019

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.