If you are an online retailer, building up a full-fledged brick-and-mortar store may not be feasible all the time. Particularly, if you are unsure how to implement brick-and-mortar strategies within your budget. And this is where pop-up stores can be helpful. When done right, a pop-up store can improve your retail sales, and help you connect with existing customers and could bring in new customers. Since pop-up stores are temporary, it is very cost-effective to start up and carries less risk.
What is a Pop-Up Store?
It is a temporary store set up by a brand or an e-commerce business that helps in testing physical retail strategies by engaging with customers in a more in-depth way. Pop-up store’s’ duration depends on the retail purpose and goal of the business, which can be a few months. Pop-up stores can be well established with the help of planogram software. Planogram is a visual merchandising tool, that helps retailers properly plan and execute their store shelves effectively and drives sales and brand awareness of the store. So, the following are some planogram ideas to improve your pop-up store’s sales:
- Create a sense of urgency: Retailers can create a sense of urgency by selling a unique product that cannot be found elsewhere. Other than that, they can also place seasonal items and gifts which causes shoppers to take action. Since pop-up stores are temporary, shoppers are likely to purchase items quickly.
- Educate customers: Retailers can educate customers by generating brand awareness of the product by offering a free demo, or also allow customers to test the product before the purchase. This works to reach the product faster to the customer and help them better understand how to use the product.
- Market merchandises around seasons or holidays: According to reports, most shoppers visit pop-up stores due to the availability of seasonal products. Also, during Halloween and New Year's, selling costumes for such holiday parties could bring more customers to your store. It is considered an effective way to promote new products, test out an emerging market, reduce outdated inventories, and increase sales.
- Unload old inventory: Retailers find it is an effective way to shred outdated inventory which is left on their store shelves. Pop-up stores provide opportunities for brands to remove outdated inventory and place new products on shelves to entice shoppers.
Overview of Nexgen POG
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.
Get Your Free Trial Now!