Planograms are visual merchandising tools. They provide diagrammatic representations of the store layout, showing retailers where specific products should be placed. For instance, when a retailer decides to place their best-selling products at an eye level, or when he places sugary candies or chocolates at bottom level, it may be the result of a planogram strategy. A well-designed and executed planogram is key to retail success. Although planograms were primarily created to assist retailers, it
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