Nexgen Marketing posted on 03/13/2024 12:00 AM

Balancing standardization and local appeal approach in retail space is not merely about meeting local expectations, but also about curating an enticing global brand narrative that remains consistent while expressing its unique local flavor. Planograms serve as a strategic tool to organize and display products in a way that maximizes sales and enhances the overall shopping experience.

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Nexgen Marketing posted on 06/28/2023 12:00 AM

Off-shelf displays help retailers showcase products in a visually appealing and attention-grabbing manner, often placed strategically at key locations within a store with the help of planograms. It maximizes product visibility, creates a memorable brand experience, and drives sales by capturing customer’s attention and influencing their purchasing decisions.

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