Nexgen Marketing posted on 07/30/2020 05:15 PM

The retail world is now moving more and more towards digitization. The concept of Machine Learning and Big Data Analysis makes the customers’ every move in the store an evaluating point to come up with new and more influencing product and store display strategy. In the retail industry, CPG firms are expected to offer retailers with new insights to maximize store-shelf efficiencies to deliver the consumers the expected shopping experience. Hence, CPG firms should adopt new tools and practices tha

Read More

Show More..

Popular Blogs

Tags

How to increase sales of soft drinks?

Apr 22, 2019   |   27626

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to read a planogram?

Jun 24, 2019   |   17152

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

Why retail analytics is so crucial to planogramming?

Jun 25, 2018   |   15726

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.