Nexgen Marketing posted on 08/16/2023 12:00 AM

Retailers used to rely mostly on their instincts to make decisions about shelf planning, inventory management, identifying which items would draw the attention of customers, and promotions. Planogram retail analytics involves the strategic arrangement of products within a retail space to maximize sales and optimize the customer experience.

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Nexgen Marketing posted on 03/22/2023 12:00 AM

Reading a planogram is a crucial step towards retail optimization in order to reap its full benefits. Planograms are important merchandising tools for communicating shelf plans. This will indicate the optimal location of every SKU in the store.

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Nexgen Marketing posted on 07/04/2019 07:51 PM

In business, data enables you to make day-to-day decisions and long-term strategic plans. Important data reports used in decision making are sales report, space report, capacity analysis report.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.