In retail sector, retail display is used for promoting products, maximize sales and improve store performance. Most of the retailers prefer in-store displays like entryway, dump bins, free-standing, gondola and window displays for lasting customer impression to immerse them in visiting the retail stores. These displays, elevates visibility and accessibility of products, which makes customer to purchase it.

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The arrangement of products on a shelf is a major factor which leads to making customers more interactive and will improve store sales. It is because, when a customer enters a store the points of interaction are shelves. When shelf space successfully influences the customers then the purchase behavior can also be controlled. There are different formats available to display products.

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Aim of a retailer is to maximize the goodwill and sales thereby increasing the profit of the retail outlet. Merchandising activities are activities done to achieve these goals. For a retail store, it includes all activities which promote the sales of the products including special offers, display and all techniques designed to influence consumers’ buying decisions. Merchandising is all about presenting products at the right time, at the right place, in the right quantity and at the right price t

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