Nexgen Marketing posted on 10/27/2021 12:00 AM

When remodeling your retail store, products can be strategically displayed to attract more customers with the help of planogram software. Planogram software allows utilizing your store’s space to it’s full potential and helps with proper product placement.

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Nexgen Marketing posted on 10/20/2021 12:00 AM

Retailers use window displays as a sales strategy to attract customers to visit a store. Every brick-and-mortar store should have creative and aesthetic window displays to increase foot traffic. A planogram is used to design and execute store displays to drive in-store sales.

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Nexgen Marketing posted on 10/13/2021 12:00 AM

Suppliers depend too much on retailers to get their products to customers, and retailers, in turn, depend on suppliers to sell goods that satisfy customer's needs. For that reason, retailers would want to know how a product would look like within a store. Planogram helps to visualize the products on shelves with proper assortment planning, category management and shelf space planning to improve store performance and maximize sales by enticing retailers.

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Nexgen Marketing posted on 10/06/2021 12:00 AM

Consumer insights provide a deep understanding of customer behavior when it comes to purchasing decisions, patterns of how and when they make specific purchases. Planogram helps retailers in proper planning and placement of products on retail shelves efficiently with sales data. Where, retailers can forecast consumer buying behavior, number of stocks to purchase to prevent stock outs, and products for various seasonal and festive occasions to entice customers.

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How to increase sales of soft drinks?

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

Why retail analytics is so crucial to planogramming?

Jun 25, 2018   |   12438

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

How to read a planogram?

Jun 24, 2019   |   10687

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.