Nexgen Marketing posted on 03/27/2024 12:00 AM

Gone are the days when simply stocking shelves with products was enough to entice shoppers. Now, retailers must create an environment that not only meets the expectations of the pre-informed shopper but exceeds them. A well-executed planogram can guide shoppers through the store seamlessly, enhance product visibility, and drive sales.

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Nexgen Marketing posted on 01/25/2023 12:00 AM

In today’s retail, nearly 60% of customers expect shops to give experiences than just merchandise. Experiential retail is a marketing strategy where brick-and-mortar stores offer memorable shopping experiences beyond browsing or purchasing items. Such stores actively engage customers and entice them to visit the store by offering perks like in-store services or events or advanced visual merchandising solutions.

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