Nexgen Marketing posted on 11/23/2021 12:00 AM

product range review is an important tool to maximize retail sales and improve profitability. It is the logical understanding of products in a retailer’s range per cluster. This helps to evaluate the performance of each product against the performance of the total range.

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Nexgen Marketing posted on 11/17/2021 12:00 AM

Category management is an assortment of items, that help customers find appropriate substitutes for each other. Products are categorized with the help of planogram software based on similarities in consumer preferences, target audience, seasonal or occasional and convenience categories to entice customers.

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Nexgen Marketing posted on 11/10/2021 12:00 AM

Category hierarchy helps retailers to organize the products on store shelves for sale. A well-thought-out category hierarchy can help customers choose the products of a certain category. With the help of a planogram, retail product hierarchies can group the products and improve sales.

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Nexgen Marketing posted on 06/30/2021 10:48 AM

Planogram aids retailers to locate grocery space for optimized store sales and provide more visibility to the products which have high demand. It includes high visibility merchandising displays, right assortment planning, category management and insights and planograms compliance and automation.

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Nexgen Marketing posted on 01/30/2020 01:01 PM

Planning out how you will use your retail space is not always easy. From determining which products go where, how many facings, customer walk flow, prominent displays, you need to plan out every detail.  Planograms are the most effective tool that assists you in planning out the minute details of retail space.

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Nexgen Marketing posted on 01/15/2020 04:57 PM

Imagine you are a retain chain with stores across multiple locations and you have created your merchandising strategies using planogram. How do you ensure that?all your stores in multiple locations are?in sync with?company’s merchandising?and promotional?strategies?  

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Nexgen Marketing posted on 06/25/2018 08:09 PM

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

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Nexgen Marketing posted on 06/21/2018 08:10 PM

Planograms have evolved over time and there are many powerful, yet affordable solutions available, allowing companies with smaller budgets also to start off with planogram.

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