Nexgen Marketing posted on 01/17/2024 12:00 AM

Scrambled merchandising, also known as scrambled assortment, refers to a retail strategy where a retailer broadens its inventory by placing items unrelated to its prime product lines. The goal is to create an engaging shopping experience by surprising and enticing customers, encouraging exploration, and boosting sales with the help of planograms.

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Nexgen Marketing posted on 01/03/2024 12:00 AM

As we step into a new year, retailers are presented with a fresh canvas to innovate and elevate their strategies to maximize sales and enhance customer satisfaction. A well-crafted planogram not only enhances the in-store shopping experience but also contributes significantly to boosting sales by strategically placing products for maximum visibility and appeal.

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Nexgen Marketing posted on 01/11/2023 12:00 AM

Merchandising is one of the fundamentals of sales success. And, when it comes to fashion retail, there is no exception. As a retailer, you must consider how each element influences a shopper’s decision to make a purchase. help retailers in designing and executing product displays to drive shopper’s attention and significantly increase sales. This will also determine your customer’s first impression when they see or explore your store.

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Nexgen Marketing posted on 11/09/2022 12:00 AM

As a retailer, it is your responsibility to optimize every bit of your merchandising environment to provide an enjoyable shopping experience for shoppers. Choosing the correct combination of visual displays and merchandise can help you stand out from the competition. Planograms assist retailers in implementing end caps on gondola shelves to properly display various items.

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Nexgen Marketing posted on 08/18/2021 11:10 AM

Retail checkout counter is the space where retailer rings up customers into the store to encourage impulse buying. With the help of a planogram software, retailers can place products that customers may have forgotten, seasonal or discount products near the checkout counters. This immerses customers in visiting the retail stores next time.

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Nexgen Marketing posted on 08/11/2021 10:52 AM

Visual merchandising helps retailers in placing hot spots on frequently traveled routes of a store where displays are in direct sight to customers. This helps to get customer attention and impulse buying. Retailer can also decide the type of products, nature and category of products and number of items to be added in the hot spot with the help of a planogram software.

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How to increase sales of soft drinks?

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.