We know this: As a retailer, it is your responsibility to optimize every bit of your merchandising environment to provide an enjoyable shopping experience for shoppers. It means, your merchandising needs to be inspiring for your customers to make purchases. While you have multiple areas in your store that are great for boosting sales, understanding how to tackle gondola end cap merchandising properly is a proven method to enhance your profit margins and foster client loyalty.
The average shopper only has a limited amount of time to spend in your retail store. Choosing the correct combination of visual displays and merchandise can help you stand out from the competition. End caps that are either attached to or rest against the end of a gondola enable retailers to optimize the area available for their products, boost sales, and improve the shopping experience. Due to its highly functional features, it makes up to 40% of the total sales of the store. But the question is, how can planogram software be used to maximize gondola end cap merchandising? Planograms are visual merchandising tools that assist retailers in implementing end caps on gondola shelves to properly display various items. To increase sales, consider the following visual merchandising tips for optimizing gondola end cap display space:
- Choose a theme for your gondola end: Gondola end caps describe the retail shelf located at the end or at the beginning of a store aisle. Your gondola must attract the attention of customers at the entry point of your store aisles. A visually appealing display can persuade customers to browse longer in the product aisles. You can pick a theme that is simple to set up or update frequently to maximize the performance of the store. If Halloween is around, why not set up a Halloween themed color display like pumpkin orange or mystic purple? If you sell garments, you could also place beach-themed displays during the summer. Regardless of the theme, you need to make it obvious to the customer, so that it will encourage sales. Displaying fewer than three product categories is advised when picking a theme for your store using planograms. Otherwise, it can become cluttered and messy and result in losing sales.
- Showcase your branding: Gondola end caps help you showcase your brand perfectly. Most times, a shopper visits a retail store, but they will really wander around your store if they want to discover what the brand is about. Merchandising a gondola end cap with items that highlight your brand can boost sales and improve store performance.
- Highlight new products with cross-merchandising to entice shoppers: If you have a new item in your store that you want to push sales? Cross-merchandising is a sound tactic. Cross-merchandising can help you generate brand and product awareness and show your customers what to purchase. For example, if you are a clothing retailer, you can display all the new summer collection with matching accessories by setting a beach theme. You could even choose a theme that includes setting a family scene on the beach, by providing all the beach accessories for each family member. If your shop features coffees and teas, you can cross-merchandise the latest arrival of roasted coffee beans with brewing devices or mugs to entice shoppers.
- Use your end caps for impulse buying: When your shopper walks into your store, they do so for a reason. Either they have an idea of what items they want or even have a list of items in their mind. They will walk around your store if the best-selling or most well-liked things are located at the back. It provides more exposure to the items they might have not seen before. By displaying promotional items on your gondola ends as customers pass by these aisles, you can entice them into impulse buying.
Overview of Nexgen POG
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.
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