Nexgen Marketing posted on November 02, 2022

The challenge of increasing walk-ins is something that every retailer faces. Additionally, it is more crucial than ever to develop a variety of marketing techniques to draw customers into your stores in the highly competitive retail industry of today. Encouraging shoppers to venture inside your store for a closer look is crucial for every business. You are already doing something to attract attention if you are using eye-catching window displays, top-selling items on store shelves, cross-merchandise products, or offering discounts. But once these shoppers are inside, how do you stop them from leaving empty-handed? To respond to that, retailers use planograms. Planograms are visual merchandising tools that give merchants the ability to efficiently plan and implement shop shelves, which leads to additional opportunities to increase sales. In this blog, we have compiled some planogram ideas on how to increase walk-in sales:

  • Keep up with the season: Nothing takes shoppers away more than a stale and outdated store. One of the first things you must do if you want to attract walk-ins is update your retail displays. Additionally, it aids in maintaining the seasonality of your store. Depending on the weather, shoppers buy different things. Make sure your business visuals depict school supplies if your customers are getting ready for back-to-school season. Including pertinent themes in your displays during a busy season may increase sales.
  • Go beyond selling products: Physical products are your bread and butter, and that should be your focus in your retail business. You must keep in mind that consumers today can buy goods from both online and physical stores. For this reason, you need to provide customers with experiences that they can't acquire in other stores or online, in addition to the things you sell. What sort of shopping experience should your customer have? Your store and target market will determine this. If you sell jewelry, for instance, you may offer jewelry cleaning and repairs. This grabs the customer’s interest and increases purchases.
  • Showcase your in-store inventory: People will be more likely to visit your store if you provide the right products that they need at the right time. That is why keeping your inventory level on point is important in every retail business. Using days of supply analysis and reporting with the help of planogram software can help you reduce out of stock and excess inventory at times.
  • Set up enticing window displays: Customer walk-ins would be incomplete without talking about the window displays. Your window displays can impact shopper's decisions to walk into your store, so make sure that they are visually appealing. Remember to put key merchandise at eye level of 4 to 5 feet from the ground for better attention. To give customers something new to look at, retailers must regularly change their window displays, at least every two weeks.
  • Overview of Nexgen POG

    Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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