It is a temporary store set up by a brand or an e-commerce business that helps in testing physical retail strategies by engaging with customers in a more in-depth way. Pop-up store’s’ duration depends on the retail purpose and goal of the business, which can be a few months. Pop-up stores can be well established with the help of planogram software.

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When brick-and-mortar stores moved to e-commerce, many retail strategies changed. But one traditional brick-and-mortar sales tactic used to increase retail conversion remained unchanged visual merchandising.

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