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Nexgen Marketing posted on March 09, 2022

When brick-and-mortar stores moved to e-commerce, many retail strategies changed. But one traditional brick-and-mortar sales tactic used to increase retail conversion remained unchanged visual merchandising. Planograms are the visual merchandising tools, used to properly plan and execute store shelves. For online stores, it helps to understand how shopper’s will encounter and purchase the items when they go onto the store website. This helps online retailers to decide how to arrange products next to each other on a category basis to entice customers. That is why visual merchandising acts as the strategic tool for your online sales, where retailers can place items on web pages that encourage people to purchase items. For instance, you can place jewelry that matches a piece of clothing on a page next to that clothing. This allows customers to visually see the two items together, encouraging them to purchase both items.

Visual Merchandising Tips for Increasing Online Store’s Retail Conversion Rate

  • Take a look at previous sales data:Online retailers can check the previous sales data and understand what items customers purchased together. After that, retailers can use such information to guide their store layout. For instance, if you sell shoes, consider placing ankle socks next to the shoes in the planogram.
  • Proper understanding of product range:Creating a product range that matches the items can make the shopper feel encouraged to buy them. For instance, if you sell clothing and accessories, make outfits that match them. Also, retailers can include a photo of the outfit, so customers can envision how they will look with the accessories. It can also be done with food items, devices and accessories, jewelry, cosmetics etc.
  • Think seasonally: Changing planograms around certain holidays could entice more people to visit the online page. For instance, if Valentine’s Day is coming up, feature items like clothing, gifts, chocolates that fit with that occasion. Like that way, if there is a change in weather, rearranging planograms by moving items from web pages and placing new items which suit the weather can ensure that shoppers can see what they are more likely to purchase when they shop.
  • Provide offers & discounts:Placing discount labels on product web pages with the help of planograms can encourage more people to visit the product pages and help increase online sales.
    • Overview of Nexgen POG 

      Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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