Nexgen Marketing posted on 04/19/2023 12:00 AM

In most retail stores, shelf positioning is considered a crucial process to drive sales. When implementing product placement or planning a strategic store layout, retailers must ensure planogram compliance to maximize sales and improve store performance.

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Nexgen Marketing posted on 08/22/2019 05:35 PM

Planogram compliance always come in handy when you are a retailer and need to keep shelves arranged in a proper manner. Planogram compliance is simply making sure the product’s arrangement in merchandising display is exactly same as in the planogram. Planograms are designed to ensure sales growth by implementing neuromarketing strategies. Any errors in implementing the planogram would result in disruption of the plan and could result in brand switching and low sales volume. This makes ensuring p

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Nexgen Marketing posted on 07/31/2019 08:23 PM

In an unorganized market, there will be many small retailers. There may be general stores, chemists, footwear shops, apparel shops, etc which are owned by individuals. Creating planograms will help in designing what the customers see in your store. Consider an unorganized retail market of FMCG products where the customer has a large variety of products from individual producers rather than manufacturing companies.On implementation, errors will destroy the purpose of the planogram itself. If com

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Nexgen Marketing posted on 05/11/2019 01:07 PM

Planogram compliance include practices like periodically updating the planogram according to the changing data related to the market trends. Compliance is made possible by making sure that the shelf space is exactly following the planogram.

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Nexgen Marketing posted on 05/06/2019 08:34 PM

As a person in the retail sector you should be aware of planograms.    If you are not, then planograms are visual charts or representations that denote the position where the product should be placed on the shelf in order to achieve maximum sales. With a planogram created according to strategies which help in increasing sales, customers can be visually persuaded to buy products. Also, the instore staff will be clear about what product should be placed where according to the plan by the manage

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Nexgen Marketing posted on 08/20/2018 04:38 PM

Planogram is one of the most important category management tools used by retailers.Before implementing a planogram software to ensure compliance it is good to check and confirm the following characteristics.

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Nexgen Marketing posted on 02/06/2018 01:33 PM

There are many methods that are used to ensure planogram compliance. The easiest being using a simple and cost friendly planogram software along with the one you use for optimal product placement.

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Nexgen Marketing posted on 01/30/2018 06:55 PM

What if you have a system which helps your sales force quickly access the planogram template online, mark the products on shelves as such in the store and share it among the power users or category management team?

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