The process of having effective merchandising is about good category management and displaying those items to draw customer’s interest. By merchandising enticingly, you can boost sales and establish yourself as a go-to retailer.
Fortunately, appealing product offerings and store layouts have been at the forefront of planogram solutions. Planograms are category management tools, that help retailers place product categories based on target segments. Product categories play a significant role in creating an attractive shopping experience that your shoppers will enjoy. Let us say that you know category management is worth doing. So, how will you categorize items based on holidays or seasonal sale? For example, displaying jumpsuits or beachwear during the summers can help retailers strengthen their sales opportunities. The product category you choose to make available in your store is a critical factor maximizing sales. However, for right approach and advice, you can seek help from planogram experts to create and design planograms for your stores. This gives shoppers a realistic vision of where each product category is located and how to make purchases. The following are three planogram ways to prepare for your next in-store product categorization:
1. Add past sales data to your mix.
Analyzing your past sales is an opportunity to identify top-selling products, popular categories, and items that are frequently purchased together. This will help you determine which products should receive priority placement and how to organize them effectively. You can also introduce the latest brands or products based on consumer behavior to set up future goals and expectations for the category and satisfy customer needs. It is important to regularly review, and update planograms based on changing trends, customer feedback, and sales performance. By continuously optimizing your product categorization, you can maximize sales and improve the overall shopping experience.
2. Consider store layout and customer traffic.
Take into account the store's layout and traffic flow when creating your planogram. Understand how customers move through the store, which store areas receive the most foot traffic, and where the most profitable sections are located. Planograms can help optimize the high-traffic areas, ensuring key products are prominently displayed and easily accessible to customers.
3. Group products strategically.
Categorize products by considering factors such as product compatibility, brand relationships, and customer preferences. Place complementary items together to encourage upselling and cross-selling. Organize products logically, considering factors like size, color, and packaging. Additionally, make sure to allocate space for promotional displays, seasonal items, and new product launches. Group products strategically by considering the following factors:
- By product type: Group products based on their type or category. For example, have a dedicated section for electronics, clothing, cosmetics, or home appliances. Divide each category further into subcategories. For instance, within the clothing section, separate areas for men's, women's, and children's apparel.
- By customer needs: Arrange products based on common customer needs or occasions. For example, create sections like "Gifts for Him" or "Summer Essentials" to cater to specific customer requirements. Consider seasonal variations and create displays for holidays or specific times of the year, such as "Back-to-School" or "Winter Warmth."
- By price range: Organize products based on their price points. This approach helps customers easily find products within their budget and allows for easy comparison. Segment products into low, medium, and high price ranges, or use specific price brackets to suit your store's pricing structure.
Overview of Nexgen Planogram Services
Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that these are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.
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