Why is it important to display products in an inspiring way at the storefront to attract people? No matter how much you optimize your retail store, or how much exposure you give to store layouts, all your focus as a retailer must be on attracting new customers and retaining the existing ones. That is because retailers never get a second chance to make a first impression on their customers. In today’s over-saturated market, a retailer’s success depends on how well they understand customer behavior and the logic underlying buying power to boost sales.
If your shoppers have ever stopped to check out a window display or pick up a free sample of cosmetics while shopping, you know how visual merchandising can work well in the retail business. Visual merchandising helps retailers create aesthetically pleasing displays and other in-store elements to engage and entice customers to stay in your store for longer period of time to make purchases. Planograms are visual merchandising tools, which help retailers plan and optimize store shelves to maximize sales. Here, we have put together three reasons to help you understand how visual merchandising can help shoppers make purchases:
- Start focusing on store displays: As far as planogram tips go, the most obvious one is you need to choose right displays to show off your products. Before choosing the displays or fixtures, you need to understand the product as well as why your customers buy it. For example, if you are a high-end retailer selling clothing, you can add matching jewelry to entice shoppers to make purchases. Other than this, one thing you need to be careful of is the window displays of your store. Your store will be judged based on its window display, so to be more specific you need to consider the market trends, customer desires, and seasonality of the items. There is no point in displaying winter products in the middle of summer, right? Also, be careful not to overcrowd your displays with items. Displaying new and most valuable items near the entrance of your store is a great way to make sure customers notice them.
- Group similar products: When it comes to featuring the items on product shelves, it is not only about the type of fixtures you use, but also about how you present your products to your shoppers. For example, if you sell appliances, create displays that include a gas stove, kettle, and toaster to increase impulse purchases.
- Keep an eye on monthly product sales and inventories: By analyzing past retail sales data, retailers can easily identify the best-selling items and quickly order additional items that are running out. Similarly, if your displays are filled with poor-selling items, replace them with other items and find a new location for them. This helps to ensure product availability on store shelves and satisfy the shoppers.
Overview of Nexgen POG
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.
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