Nexgen Marketing posted on June 08, 2022

Running a multi-store retail business is no piece of cake, it requires proper planning so that all your stores bring profit. It includes managing sales, inventory, promotions, layout, and shoppers. So, how do you plan your store’s merchandising strategies for multiple stores effectively? The answer is simple – planogram software. Planogram is a visual merchandising tool, which helps retailers to plan and optimize the inventory, design store layouts, and execute products well on the shelf space. So, here are some planogram in retail strategies you can execute for managing multi-stores better in various locations:

  • Do retail business in the cloud: The best thing you can do for your multi-store business is to run it in the cloud. It allows the retailer to access the data from anywhere. For example, if you are in one of your stores, and would like to check about other store’s details, you can simply get it through the cloud-based planogram. Furthermore, cloud-based planogram software can update data in real-time, so information such as reports, sales data, and stock levels will always be up-to-date. This helps you to analyze the performance of each store more precisely and better understand the retail business.
  • Optimize inventory across all stores: Retailers need to know how much stock each store has at a given time period in order to optimize inventory levels across all the stores. If a shopper cannot find a particular product, color, or size in one store, he will expect that the same product will be available in the other outlet. Besides this, if your store has a large sum of excess stock, you need to transfer such stock to other stores to avoid the replenishment cost.
  • Create aesthetic store layouts: Have you ever wondered why some brands always have the same store layouts, or window displays in multiple stores? The reason behind this is to entice shoppers into the store. Other than that, many stores use season or weather as a theme in their store’s window displays to make their store more aesthetically pleasing. This helps you to connect with the shoppers easily. Also, do not forget to refresh displays and layouts once the season is over.
  • Include promotional activities: Retailers can come along with different promotional activities for each store. For example, they can use planogram discount labels like ‘30%’ off for their one outlet, and other with ‘Buy one, get one free’ to encourage shoppers to make purchases. This helps to increase the sales and profitability of each store efficiently.
  • Consider retail data for better decision-making: Retailers must consider how products should be executed on store shelves, which is more exposed to shoppers. With the planogram reports, retailers can understand their multi-stores sales, space, and capacity analysis for the products on each store’s shelves. It includes the total volume occupied by each product, and available shelf space for each item, and this helps retailers estimate how much inventory would be needed for each store to fill the store shelves.
  • Overview of Nexgen POG

    Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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