Whether in a bustling mall or a quiet neighborhood store, how products are displayed can significantly influence customer decisions. One of the most strategic tools in shaping a retail space for success is a planogram. It helps retailers show how products should be arranged on shelves, racks, and displays. Planograms consider factors such as space allocation, product placement, and customer flow to create an optimized shopping environment. Here is how planogram software enhances everyday shopping and elevates the retail experience.

• Improved product discoverability: A well-designed planogram places popular items in easily accessible locations, guiding customers directly to what they need. It also strategically positions new or less-known products to increase visibility and encourage discovery. No more searching high and low for that specific item.
• Streamlined navigation: Organized shelves create a sense of order and make it easier for customers to navigate the store. Logical product groupings and clear signage, guided by the planogram, reduce confusion and frustration, making shopping a more enjoyable experience.
• Enhanced visual appeal: Visually appealing displays are more likely to attract attention and encourage browsing. Planograms help create balanced and aesthetically pleasing arrangements that capture the eye and make shopping more engaging.
• Increased impulse purchases: Strategic placement of complementary products or strategically positioned impulse buys can influence purchasing decisions. For example, placing snacks near drinks or batteries near electronics can prompt customers to add extra items to their carts.
• Optimized inventory management: Planograms can be used to manage inventory levels effectively. By allocating appropriate shelf space to different products, retailers can minimize stockouts and overstocking, ensuring products are available when customers want them.
• Personalized shopping experiences: Data-driven planograms can be tailored to specific demographics or customer preferences. By analyzing sales data and customer behavior, retailers can create targeted displays that resonate with their audience and drive sales.
• Efficient use of shelf space: Planograms maximize the use of valuable shelf space, ensuring every inch is optimized for sales. This is particularly important in smaller stores or categories with many SKUs.

Benefits of Planograms

The benefits of planograms extend beyond just a better shopping experience; they directly translate to increased sales:

• Increased sales per square foot: By optimizing product placement and maximizing shelf space, planograms can significantly increase sales per square foot.
• Higher average basket size: Strategic cross-merchandising and impulse buys can lead to larger basket sizes and increased revenue.
• Improved product turnover: Effective inventory management and product placement can lead to faster product turnover and reduced waste.
• Enhanced brand loyalty: A positive shopping experience fosters brand loyalty and encourages repeat business.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based AI powered planogram. It is designed for quick and efficient planogramming with minimal effort. Planograms in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

                                                             Get Your Free Trial Now!