The retail business has undergone several changes during the last decade and is continuing to evolve. Retailers are searching for different options to personalize the shopping experience for customers. This includes having a well-organized store that can bring customers in and get them to revisit. This can only be possible if your customer finds the right product at the right time in the store. Therefore, on-shelf availability with the help of planograms is a must-have tool for retailers to organize their stores in the most efficient and aesthetically pleasing way for shoppers. A retail store planogram allows you to determine:
- Where each item must be located in your store based on categories, compatibility of assorted items, past sales data, and more.
- How each item should be presented.
- Displaying items in creative ways to entice customers to make purchases.
Below, we will discuss everything you need to know about planograms for retail.
What is a Planogram?
Planning out how to use your retail space well is not an easy task. From determining which items go where, customer likes and dislikes, the number of facings, and the types of displays, you need to plan out every little thing in detail. Planograms are the most effective tool that helps you plan out the maximum amount of shelf space more efficiently. This allows you to visually display products, which helps shoppers easily navigate through the store to find the right items. It helps you organize items logically and efficiently, by having a clear map of where each item in the store is located.
Planograms – Why Has it Become a Necessity for Retail Stores Today?
In today’s retail sector, most stores frequently change the layout to account for changes in the season, new product ranges or changes in consumer demand. Planograms assist retailers in deciding how each section will look and what items will be included in the new layout design. To make shopping simple, planograms ensure that each item is available at the right time. So, the following reasons emphasize why planograms are necessary for retail stores:
- Maximize selling space: Regardless of rental expenses, most retailers are now using planograms to maximize the use of retail space and stay organized. The process of implementing planograms allows you to collect data about how each item works on display at the store level. Highlighting popular or best-selling items can help you maximize shelf space. For example, displaying brand-new styles at top prices near the front of an apparel store could entice shoppers to the latest trends and increase the chances of impulse buying. You can also place children-friendly cereals or chocolates on the lower shelves at a grocery store or make creative displays and signages that highlight the best-selling nature of an item.
- Enhance inventory management: To maximize retail selling space, make sure to keep shelves or aisles well-organized, easier for retail staff to see when an item needs to be restocked. You can use days of supply analysis to ensure that each item is available at the right time. Planograms also allow for strategic product placement to promote cross-merchandising items. Consider how grocery stores make it convenient for shoppers to add similar items to their shopping baskets. They occasionally place peanut butter and jelly in the bread aisle or perfectly suited dips in the aisle with the chips. These are great examples of how retailers use retail planograms to locate products that frequently go together.
Overview of Nexgen POG
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.
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