Nexgen Marketing posted on 10/30/2024 12:00 AM

Shoppers expect stores to reflect the season, offering products they are most likely to buy at specific times of the year. Seasonal shelf planning goes beyond simply swapping out items; it is about adjusting displays, layouts, and product prominence to resonate with customer expectations.

Read More

Nexgen Marketing posted on 10/23/2024 12:00 AM

Halloween 2024 is just around the corner, and it is shaping up to be a spooktacular year filled with new and exciting trends. As retailers and businesses prepare for this annual event, it is essential to optimize your store layout and product displays to capitalize on these trends using planograms.

Read More

Nexgen Marketing posted on 10/11/2023 12:00 AM

The season of black cats, carved pumpkins, witches, spooky decors, and dark costumes is approaching. To make the most of this spooky season, retailers need to be aware of the latest trends and adopt effective shelf planning ideas with the help of planogram software to drive customer attention.

Read More

Nexgen Marketing posted on 11/30/2022 12:00 AM

In retail marketing, visual merchandising planogram has an undeniable role in bringing people into your store – in other words, sales. Planograms help retailers plan and execute their store shelves to drive customer attention and boost sales.

Read More

Nexgen Marketing posted on 11/16/2022 12:00 AM

The retail business has always been competitive, but the last few years have been more challenging than ever. Customer’s shopping habits have changed, and their expectations continue to increase. Planogram software has become essential for retail businesses to stay competitive in today's retail environment by utilizing shelf space to promote products and generate sales.

Read More

Nexgen Marketing posted on 10/20/2021 12:00 AM

Retailers use window displays as a sales strategy to attract customers to visit a store. Every brick-and-mortar store should have creative and aesthetic window displays to increase foot traffic. A planogram is used to design and execute store displays to drive in-store sales.

Read More

Show More..

Popular Blogs

Tags

How to read a planogram?

Jun 24, 2019   |   67830

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36146

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24372

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.