Nexgen Marketing posted on 09/24/2020 06:52 PM

The retail industry has seen tremendous growth over the last few decades. Rapid changes in customer demands combined with technological advancements have increased competition in the market. Today, retailers are optimizing every opportunity possible, to create value for customers. Considering the limited amount of store space available, retail space planning is fundamental to the success of any brick-and-mortar store. This realization has prompted many retail to choose planograms for successful

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Nexgen Marketing posted on 10/25/2019 07:25 PM

Creation and usage of planograms are necessary to support visual merchandising efforts and thereby improve sales. Planograms are frequently used in the food and beverage industry. Using planograms will benefit pharmaceutical, cosmetics, wine & spirits, and retail industries also. Let us discuss how these industries will be benefited by using planograms.

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Nexgen Marketing posted on 08/16/2019 05:51 PM

The arrangement of products on a shelf is a major factor which leads to making customers more interactive and will improve store sales. It is because, when a customer enters a store the points of interaction are shelves. When shelf space successfully influences the customers then the purchase behavior can also be controlled. There are different formats available to display products.

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Nexgen Marketing posted on 07/16/2019 08:34 PM

Aim of a retailer is to maximize the goodwill and sales thereby increasing the profit of the retail outlet. Merchandising activities are activities done to achieve these goals. For a retail store, it includes all activities which promote the sales of the products including special offers, display and all techniques designed to influence consumers’ buying decisions. Merchandising is all about presenting products at the right time, at the right place, in the right quantity and at the right price t

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Nexgen Marketing posted on 07/08/2019 06:54 PM

There are different ways to enhance visual merchandising by arranging the products in different ways. Different strategies to improve visual merchandising include horizontal merchandising, cross-merchandising, color-block merchandising, brand-block merchandising, etc.

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Nexgen Marketing posted on 06/28/2019 07:27 PM

Planogram is an essential tool for visual merchandising for a retail store to improve sales. The sales volume is directly dependent on the market responsiveness of the industry. Market responsiveness can be improved by editing existing planogram or creating new planograms in response to market trends. This make a fast response necessary to improve sales.

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Nexgen Marketing posted on 06/26/2019 10:16 PM

One of the basic requirements of effective planogram creation is good knowledge about your products. A better understanding of product attributes will always help the visual merchandiser’s efforts to be fruitful. When you know your products better you will be able to decide what will help to increase sales. 

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Nexgen Marketing posted on 06/24/2019 05:03 PM

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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Nexgen Marketing posted on 06/25/2018 08:09 PM

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

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Nexgen Marketing posted on 01/30/2018 06:55 PM

What if you have a system which helps your sales force quickly access the planogram template online, mark the products on shelves as such in the store and share it among the power users or category management team?

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