Nexgen Marketing posted on 01/22/2019 07:46 PM

The major purpose of a planogram is to maximize sales by ensuring that the most profitable products are given the right number of shelf facings and allocations. There are a lot of sophisticated planogramming solutions like JDA, Apollo etc in the market, which are too costly and complicated. These solutions are typically designed for power users like category managers and visual merchandisers and each user would have to get an individual license which would cost a lot.

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