Nexgen Marketing posted on 04/25/2018 04:32 PM

Manufacturers rely heavily on field executives’ ability to work independently to ensure if their products are properly stocked in the store. Here's one method that help your field executives become more efficient.

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Nexgen Marketing posted on 04/18/2018 01:11 PM

Planogram is found to be the most effective tool in planning and building sales. Does your sales team use a planogram software for their selling strategy?

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Nexgen Marketing posted on 04/12/2018 01:27 PM

In the retail world, a product’s position on the shelf greatly affect its performance. A planogramming tool can help you ensure if you are managing your spaces to their full potential.

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Nexgen Marketing posted on 04/02/2018 08:08 PM

Here are the reasons why you have to rethink using?spreadsheets and?power?point?for?planogramming and ways to improve the efficiency of your planograms.

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How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.