Nexgen Marketing posted on 06/26/2024 12:00 AM

In retail, the strategic arrangement of products can significantly impact the customer experience and sales. Planograms, visual diagrams that depict product placement on shelves, are essential tools for optimizing store layouts. Creating effective planograms can significantly boost your retail store's sales and enhance the overall shopping experience for your customers.

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Nexgen Marketing posted on 06/20/2024 12:00 AM

Shelf layout optimization is crucial for maximizing sales and enhancing the shopping experience. Planogram technology has evolved to offer powerful solutions that enable retailers to strategically design and manage their shelf space.

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Nexgen Marketing posted on 06/17/2024 12:00 AM

Successful retailers understand that retail merchandising is never based on intuition. Block template helps users create a planogram as a block template and use it on other planograms seamlessly.

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Nexgen Marketing posted on 06/12/2024 12:00 AM

In retail, technology is continually reshaping the way businesses operate and interact with customers. One such innovation is the advent of smart shelves integrated with planograms. This technological integration, with the help of a planogram allows retailers to maintain optimal inventory levels, streamline supply chains, and improve customer satisfaction.

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Nexgen Marketing posted on 06/05/2024 12:00 AM

AI has the potential to revolutionize the shopping experience, enhance operational efficiency, and drive higher sales. Planograms, the visual representations of a store's layout and product placement, play a crucial role in influencing shopping behavior and maximizing sales.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.