Nexgen Marketing posted on 09/04/2024 12:00 AM

Customers today seek more than just products; they crave experiences that resonate with their unique needs and preferences. Retailers are responding to this demand by shifting from a one-size-fits-all approach to a more personalized shopping experience. One of the key tools in this transformation is planograms.

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Nexgen Marketing posted on 03/20/2024 12:00 AM

In retail, market shifts are not just inevitable; they are a constant reality. From changes in consumer behavior to economic fluctuations and technological advancements, retailers face a myriad of challenges that can impact their bottom line. By strategically organizing products using planograms based on factors such as popularity, seasonality, and profitability, retailers can maximize the efficiency of their retail space and enhance the overall shopping experience for customers.

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Nexgen Marketing posted on 11/15/2023 12:00 AM

Optimize shelf space with a well-designed planogram that emphasizes key holiday items, ensuring easy accessibility and encouraging impulse purchases. Enhance your Visual Merchandising planogram by strategically organizing Thanksgiving-themed products to guide customers seamlessly through a festive shopping experienc

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Nexgen Marketing posted on 09/20/2023 12:00 AM

In retail stores, every square foot and every product is important. Planograms help retailers design product shelves by putting their customer’s needs first, keeping their assortment focused and organized, and staying adaptable to changing market conditions to drive sales.

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Nexgen Marketing posted on 08/16/2023 12:00 AM

Retailers used to rely mostly on their instincts to make decisions about shelf planning, inventory management, identifying which items would draw the attention of customers, and promotions. Planogram retail analytics involves the strategic arrangement of products within a retail space to maximize sales and optimize the customer experience.

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Nexgen Marketing posted on 08/09/2023 12:00 AM

Imagine walking into a store that is no longer just a place to shop, but a realm of imagination, a portal to new experiences, and a treasure trove of thematic wonders. Incorporating thematic displays with the help of planogram software into your retail strategy can transform your store into a captivating zone where customers do not just shop but embark on exciting journeys.

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Nexgen Marketing posted on 07/12/2023 12:00 AM

Seasonality plays a significant role in planning the retail cycle. Planograms ensure that retailers have a merchandise assortment targeted at customer preferences. This significantly increases sales, provides brand distinctiveness, and develops loyalty as customers return year after year.

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Nexgen Marketing posted on 06/14/2023 12:00 AM

Understanding why people do not buy is one of the most essential things a retailer can do to boost conversion rates. Planograms can help achieve profitability by enhancing product engagement and effectively featuring new items to maximize in-store sales.

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Nexgen Marketing posted on 06/07/2023 12:00 AM

Shelf layout plays a key role in managing store flow and customer traffic. The placement of products on a shelf with the help of planograms can make shoppers more engaged in shopping and increase store revenue. This improves the in-store experience and your overall sales figures.

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Nexgen Marketing posted on 05/31/2023 12:00 AM

Product categories play a significant role in creating an attractive shopping experience that your shoppers will enjoy. Planogram experts create and design planograms for your stores to give shoppers a realistic vision of where each product category is located and how to make purchases.

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Nexgen Marketing posted on 05/17/2023 12:00 AM

Backorders in retail stores refer to the situation where a product is currently out-of-stock or unavailable and the store orders it. Planograms are an effective tool for retailers to manage backorder issues. By optimizing shelf space, prioritizing in-stock items, identifying inventory gaps, and streamlining the ordering process, retailers can ensure that they are meeting customer demands and maximizing sales opportunities.

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Nexgen Marketing posted on 05/10/2023 12:00 AM

Planograms help create a cluster and assortment optimized shelf space for each product. Prioritizing assortment planning using planograms can help retailers optimize product placement, reduce inventory costs, and enhance customer experience.

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Nexgen Marketing posted on 05/03/2023 12:00 AM

Most people often imagine that planograms are nothing more than just pictures which can be built without sales data. Planograms help retailers entice customers to make purchases and boost in-store sales.

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Nexgen Marketing posted on 04/26/2023 12:00 AM

Planning out how to use your retail space well is not an easy task. From determining which items go where, customer likes and dislikes, the number of facings, and the types of displays, you need to plan out every little thing in detail. Planograms are the most effective tool that helps you plan out the maximum amount of shelf space more efficiently.

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Nexgen Marketing posted on 04/19/2023 12:00 AM

In most retail stores, shelf positioning is considered a crucial process to drive sales. When implementing product placement or planning a strategic store layout, retailers must ensure planogram compliance to maximize sales and improve store performance.

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Nexgen Marketing posted on 04/12/2023 12:00 AM

Dollar stores have become increasingly popular over the years and are now a fixture in many communities, offering affordable options to people who may not have access to more expensive stores. Planograms create an organized and optimized store layout, boosts sales and improves the customer experience.

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Nexgen Marketing posted on 04/05/2023 12:00 AM

Merchandising products in drugstores using planograms can help optimize store layout and increase sales. Planograms help drugstore place products accurately on shelves. This helps retailers determine how to arrange products in a category by subcategory, and then each SKU within the allotted shelf space.

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Nexgen Marketing posted on 03/29/2023 12:00 AM

Finding ways to encourage customers to increase their retail spending goes a long way towards help you meet sales goals. Planograms are an effective tool for retailers to increase the chances of in-store spending by strategically placing products on shelves and creating a more organized store layout, which enhances the customer shopping experience.

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Nexgen Marketing posted on 03/01/2023 12:00 AM

Visual representation of store shelves with the help of planograms help retailers optimize the shelf space used by each product to maximize sales. This helps retailers provide well-organized, category-wise products to customers and satisfy their shopping needs.

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Nexgen Marketing posted on 02/22/2023 12:00 AM

Retailers across the world use visual merchandising solutions like planograms to plan the placement of items on retail shelves and keep the stores efficient. You can entice shoppers with proper shelf planning using planograms by rightly placing products on store shelves.

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Nexgen Marketing posted on 02/15/2023 12:00 AM

Planograms let you plan the placement of items on your retail shelf to maximize sales and customer satisfaction. It helps retailers create a visual representation of an ideal store layout to boost sales. This makes customers stay in stores for longer periods, increasing the likelihood of driving sales.

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Nexgen Marketing posted on 02/01/2023 12:00 AM

Upselling will help offer your shoppers a more valuable and higher-priced version of the products they are looking for. Retailers can visually showcase customers the best models with the aid of visual merchandising planograms. Retailers can boost sales and revenue by carefully arranging products on planograms in a way that encourages shoppers to purchase multiple items at once.

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Nexgen Marketing posted on 01/25/2023 12:00 AM

In today’s retail, nearly 60% of customers expect shops to give experiences than just merchandise. Experiential retail is a marketing strategy where brick-and-mortar stores offer memorable shopping experiences beyond browsing or purchasing items. Such stores actively engage customers and entice them to visit the store by offering perks like in-store services or events or advanced visual merchandising solutions.

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Nexgen Marketing posted on 01/20/2023 12:00 AM

Inventory replenishment demands a great degree of multitasking, a lot of accuracy, and exceptional timing. Planograms are crucial for giving you a fine-grained, micro-level perspective on your category. Use sales and space data to balance out your days of supply across all categories in your store when creating any type of planogram. By doing that, you may manage your stock more effectively and reduce the frequency of shelf replenishment.

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Nexgen Marketing posted on 01/04/2023 12:00 AM

A successful retail store depends on more than just a marketing plan or a product range to draw customers. Planograms will help you present products accurately by giving them the right facings and space they need to perform well on shelves. This helps retailers boost their sales and improves store performance.

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Nexgen Marketing posted on 12/14/2022 12:00 AM

Most stores find it difficult to showcase the right products on shelves and to build an engaging in-store experience to drive customer attention to the store. Planograms aid retailers in shelf planning and execution to help shoppers better visualize products on shelves. This helps retailers display products on shelves and organize stores to drive sales.

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Nexgen Marketing posted on 12/07/2022 12:00 AM

Data-driven planogram needs to be reviewed or updated frequently in order to be successful in retail. Planograms help in-store staff in shelf planning, choosing specific products to display on shelves, and even updating the shelf to increase sales.

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Nexgen Marketing posted on 11/30/2022 12:00 AM

In retail marketing, visual merchandising planogram has an undeniable role in bringing people into your store – in other words, sales. Planograms help retailers plan and execute their store shelves to drive customer attention and boost sales.

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Nexgen Marketing posted on 11/24/2022 12:00 AM

Retail sales volume will skyrocket over the Black Friday weekend. Retail managers have numerous options for organizing the products they sell. They can sort them by size, type, and popularity, among other criteria. Planograms can be extremely useful when you have multiple retailers. When a shopper enters one of your stores, they will immediately recognize a product and a specific brand, providing them with a better experience.

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Nexgen Marketing posted on 11/23/2022 12:00 AM

Effective merchandising is about having a good product assortment on shelves and displaying such items to entice shoppers to buy. The shopping experience you offer to your shoppers can influence their attitude and perception of your store. A common criterion used to help identify the best-selling products and optimize categories that fit their needs by using planogram software.

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Nexgen Marketing posted on 11/09/2022 12:00 AM

As a retailer, it is your responsibility to optimize every bit of your merchandising environment to provide an enjoyable shopping experience for shoppers. Choosing the correct combination of visual displays and merchandise can help you stand out from the competition. Planograms assist retailers in implementing end caps on gondola shelves to properly display various items.

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Nexgen Marketing posted on 11/02/2022 12:00 AM

The challenge of increasing walk-ins is something that every retailer faces. Encouraging shoppers to venture inside your store for a closer look is crucial for every business. Planogram help merchants the ability to efficiently plan and implement shop shelves, which leads to additional opportunities to increase sales.

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Nexgen Marketing posted on 10/21/2022 12:00 AM

One critical component of the approach that is often forgotten is how the products are displayed on the shelves of a retail store. This is where planograms come in. A planogram is a schematic drawing used for thorough planning of how and where products should be placed in retail stores to maximize product visibility.

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Nexgen Marketing posted on 10/19/2022 12:00 AM

The face of retail is changing fast as shoppers demand better experiences and products. An essential component of this transition to enhance the retail experience is the use of technological tools like software for store and space planning. Planogram assist retailers in creating efficient store layouts and selecting the right products for the shelves. This impacts the customer's journey and encourages them to browse more aisles and prompts them to make a purchase.

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Nexgen Marketing posted on 10/12/2022 12:00 AM

The shopping experience you give to your shoppers can influence their attitude and perception of your store. . Planogram software identify products for the target segment and help understand how the customer encounters those products on the store shelves to encourage them to purchase.

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Nexgen Marketing posted on 09/29/2022 12:00 AM

Why is it important to display products in an inspiring way at the storefront to attract people? No matter how much you optimize your retail store, or how much exposure you give to store layouts, all your focus as a retailer must be on attracting new customers and retaining the existing ones. That is because retailers never get a second chance to make a first impression on their customers. Planograms help retailers create aesthetically pleasing displays and other in-store elements to engage and

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Nexgen Marketing posted on 09/21/2022 12:00 AM

Child-driven purchases make the shopping experience a positive one for everyone, which helps to reduce in-store stress for adults. In order to compete in such an environment, you must keep up with ever-changing shopper appetites. One such reason is that if adults want to pick the toys fast for their little ones, they demand quick product availability on your store shelves. That is why the toy business needs highly efficient shelf planning software, to satisfy customer needs with smart replenishi

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Nexgen Marketing posted on 09/15/2022 12:00 AM

Shoppers around the world are driven by the value of other things. About 70% of brand switching can be resolved with the help of visually appealing shelves. That is the reason why most shoppers implement planograms for their stores to entice shoppers of different natures. Planograms help retailers display various brands of merchandise on shelves to maximize sales.

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Nexgen Marketing posted on 09/07/2022 12:00 AM

Christmas in September has taken on a new meaning over the last few years. If you have a retail store, you know that the holiday season is one humongous deal to boost sales. As a retailer, you always find it challenging to determine exactly how much inventory you need to stock and spend on it. That is why planograms help retailers plan and execute store shelves effectively to entice shoppers to make purchases.

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Nexgen Marketing posted on 08/31/2022 12:00 AM

The global pandemic has caused major damage to the retail sector in the way they operate businesses and retain customers. Challenges such as lockdowns, supply chain issues, and shortages of products are just a few of the frustrations that shoppers and retailers have faced over the last two years. As a retailer, you must find ways to encourage shoppers to visit your store over others with the help of planogram software.

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Nexgen Marketing posted on 08/24/2022 12:00 AM

. Hybrid retailing combines brick-and-mortar stores with e-commerce selling. This offers shoppers a wide range of shopping options at their fingertips, which makes the shopping experience even more seamless. But how can retailers make this happen by visually appealing customers? Well, this is simple. With planograms, retailers can monitor the shelves to keep track of the availability of items and improve the customer’s level of satisfaction.

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Nexgen Marketing posted on 08/17/2022 12:00 AM

Today, sporting goods are considered one of the biggest global business markets in the world. A recent report shows that total sales of sports goods go up to $150 billion, and they will reach more in the upcoming years. So, if you have a sporting goods store idea, you must consider implementing a planogram first.

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Nexgen Marketing posted on 08/11/2022 12:00 AM

It is undeniably true that a planogram helps to maximize retail sales. This is because planograms help retailers improve their retail businesses and satisfy the needs of shoppers. But planograms are not limited to helping retailers alone. In fact, these strategies can also impact suppliers who want to showcase their products to retailers and guarantee higher purchase.

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Nexgen Marketing posted on 08/03/2022 12:00 AM

When retail inventory is large – the retailer needs to identify multiple types of product categories, including differentiating them into two distinct groups. It includes hardline and softline products. Planograms help retailers effectively plan and execute both hardline and softline products in their stores.

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Nexgen Marketing posted on 07/27/2022 12:00 AM

With the rapid changes in the retail landscape, it is important to plan the promotional activities of your store. Planogram is a great tool that helps plan product execution in retail stores. Planograms are visual merchandising tools, which help retailers in planning the right items to be placed on shelves with promotional activities going on.

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Nexgen Marketing posted on 07/20/2022 12:00 AM

In today’s retail world, it is difficult to maximize the store’s performance and look for every single detail of efficiency. Since they operate business on a low margin at first, they need to look for better ways to boost their revenue by 5% on average with planograms.

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Nexgen Marketing posted on 07/13/2022 12:00 AM

As a retailer, when you are interested in planning your store layout design, you cannot just jump in and design your store layout. Instead, you need to recognize the path which will help you finish the layout design. That includes strategic planogram software, which will benefit your retail sales. So, planograms are visual merchandising tools, which help you plan and execute your store shelves efficiently to entice customers.

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Nexgen Marketing posted on 06/29/2022 12:00 AM

Being strategic in every retail environment is one of the most important things to do in retail. If you want to please your shoppers and encourage them to purchase, there is a tactic for that. If you want to boost your sales and retail conversion rate, there is also a strategy for it. In short, you need to use multiple categories of tactics for the success of your retail store business. That is why planograms are the best.

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Nexgen Marketing posted on 06/22/2022 12:00 AM

When your customers walk into a store and find the aisles are messy, they will stop visiting your store. Similarly, there may be situations where your store is stocked out of items that your customers need the most. This leads to losing your shoppers and sales. Well, you can fix this with the help of planograms.

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Nexgen Marketing posted on 06/15/2022 12:00 AM

Consistent product availability is the reason behind a positive shopping experience and earning loyal shoppers. . Planogram is the best space planning software to reallocate your shelves with the right number of products to avoid being out of stock and meet the needs of shoppers. If your store runs out of stock, it results in low product availability and affects your business by losing sales and impacts the shopping experience.

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Nexgen Marketing posted on 06/08/2022 12:00 AM

Running a multi-store retail business is no piece of cake, it requires proper planning so that all your stores bring profit. It includes managing sales, inventory, promotions, layout, and shoppers. So, how do you plan your store’s merchandising strategies for multiple stores effectively? The answer is simple – planogram software.

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Nexgen Marketing posted on 05/25/2022 12:00 AM

When done right, new product placement can be a big toss for winning your shopper’s heart. And a big part of its success is product pricing. If you fix the price right and visually represent the item well on store shelves, it can drive sales and enhance your retail brand image. That is why you need to be strategic while choosing a pricing strategy like price skimming.

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Nexgen Marketing posted on 05/18/2022 12:00 AM

It refers to the length of time shoppers remain in your store by interacting with your products or brand. As they spend more time in your store, it encourages shoppers to spend more money on the products. It also provides valuable insights into the customer’s’ needs, and more importantly, it shows how they behave in your store. Considering that increasing the dwell time of your shoppers can result in huge sales, you need to efficiently place items on store shelves with planogram software.

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Nexgen Marketing posted on 05/11/2022 12:00 AM

It is no secret that today’s retail stores are more competitive than ever. In a study, it has been said that 20-40% of shoppers moved online during the pandemic’s peak. That is why managing or opening a store is not an easy task nowadays. It requires proper planning and execution to enhance the customer’s shopping experience. It can be done with planogram software.

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Nexgen Marketing posted on 05/04/2022 12:00 AM

When it comes to different types of retail shelving, the most important one is gondola shelving. Your shopper’s can find them in your stores and across other retail formats because of their highly functional features. But the question is, how will you maximize the store’s efficiency with gondola shelving? A recent report shows that a gondola shelf built using an efficient planogram causes 50% of the total sales of the store.

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Nexgen Marketing posted on 04/27/2022 12:00 AM

Category management is essential for managing the product categories to gain profitability. So, how does proper category management affect retail shopping experience? Well, this can be done with the help of well-built planogram software. Planograms are visual merchandising tools, which help retailers execute category-wise product placement effectively on store shelves.

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Nexgen Marketing posted on 04/20/2022 12:00 AM

Merchandising strategies continue to play a key role in your retail store’s success. Creating more profitable categories which include a new brand or fresh product line helps to create a buzz among the shoppers to boost impulse purchase opportunities. More importantly, these categories can make you stay relevant in the competitive industry.

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Nexgen Marketing posted on 04/13/2022 12:00 AM

Imagine, for example, that your customers are enjoying a new variety of noodles. The demand for these noodles suddenly grows high, and it doubles over a one-month period. Due to the lack of analysis, the noodles are kept on the bottom shelf of the store with a limited number of product facings. This, in turn, makes it difficult for other shoppers to find the product, resulting in huge sales loss. Taking advantage of these opportunities can be difficult, however, this is one area where planogram

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Nexgen Marketing posted on 04/06/2022 12:00 AM

It is a temporary store set up by a brand or an e-commerce business that helps in testing physical retail strategies by engaging with customers in a more in-depth way. Pop-up store’s’ duration depends on the retail purpose and goal of the business, which can be a few months. Pop-up stores can be well established with the help of planogram software.

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Nexgen Marketing posted on 03/30/2022 12:00 AM

Stocking the right products and merchandising them rightly on a shelf helps boost retail sales. Imagine, for example, that your customers are enjoying a new variety of plant-based patties. The demand for such items will increase over a period of time. Therefore, retailers need to stock such items and take full advantage of the sales potential of these items by considering the space allocation with data-driven planograms.

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Nexgen Marketing posted on 03/23/2022 12:00 AM

In the retail business, planogram is the first form of selling. Before a shopper enters a store, the window displays will sell the product. And once you convince them of your store layout, it will determine whether they need to stay or walk out. That is how important a planogram is. Planograms are the visual merchandising tools, which increase your brand’s visibility with better product planning and placement.

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Nexgen Marketing posted on 02/22/2022 12:00 AM

Visual merchandising strategies helped many retailers to redraw the business in unforeseen ways to adapt with the new changes happening. The blog explains how retailers can implement visual merchandising in their store to encourage social distancing.

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Nexgen Marketing posted on 02/16/2022 12:00 AM

Small businesses have been facing huge losses during the Covid-19 pandemic. About two-thirds of small businesses have closed in the universe since it began. However, brick-and-mortar stores have now started to think vice versa. The chance of a brick-and-mortar store opening is more than 50% a year in the U.S. and other countries. This renewed optimism for retail businesses leads to the perfect opportunity to start a brick-and-mortar store in 2022 with the help of planogram software.

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Nexgen Marketing posted on 02/02/2022 12:00 AM

Visual merchandising tactics will help retailers to convey the right information about products to customers. The type of your store layout, fixtures, and product placement will say a lot about your store and its brand identity. This helps retailers to differentiate from their largest competitors.

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Nexgen Marketing posted on 01/12/2022 12:00 AM

While there are seasonal trends in retail sales – New Year, Christmas, Black Friday, Thanksgiving, Valentine’s Day – the weather can play a huge role in enticing customers. Therefore, many retailers execute their store shelves to influence consumer’s purchasing behavior with the help of planogram software.

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Nexgen Marketing posted on 01/05/2022 12:00 AM

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

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Nexgen Marketing posted on 12/29/2021 12:00 AM

Visual merchandising trends are more important than ever. It helps retailers visually arrange store shelves to engage customers in their stores, or to display items to promote retail sales.

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Nexgen Marketing posted on 12/01/2021 12:00 AM

CDT is considered as the path to purchase, by considering factors such as product, store layout, location, brands and many other factors. Therefore, CDT can be used to boost customer loyalty with the help of a visual merchandising strategy. Planogram is considered as the visual merchandising tool, that helps shoppers to easily identify the type of products they are looking to purchase.

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Nexgen Marketing posted on 11/23/2021 12:00 AM

product range review is an important tool to maximize retail sales and improve profitability. It is the logical understanding of products in a retailer’s range per cluster. This helps to evaluate the performance of each product against the performance of the total range.

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Nexgen Marketing posted on 11/17/2021 12:00 AM

Category management is an assortment of items, that help customers find appropriate substitutes for each other. Products are categorized with the help of planogram software based on similarities in consumer preferences, target audience, seasonal or occasional and convenience categories to entice customers.

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Nexgen Marketing posted on 11/10/2021 12:00 AM

Category hierarchy helps retailers to organize the products on store shelves for sale. A well-thought-out category hierarchy can help customers choose the products of a certain category. With the help of a planogram, retail product hierarchies can group the products and improve sales.

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Nexgen Marketing posted on 10/27/2021 12:00 AM

When remodeling your retail store, products can be strategically displayed to attract more customers with the help of planogram software. Planogram software allows utilizing your store’s space to it’s full potential and helps with proper product placement.

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Nexgen Marketing posted on 09/29/2021 10:16 AM

Product bundling is a common sales strategy implemented by retailers across the world.Retailers can bundle products together as an upsell or cross-sell way. Upsells are used to persuade customers to upgrade the items in to a more expensive version. While cross-sells are for promoting customers to buy more products on impulse purchases. Therefore, products can be bundled together on shelves with the help of planogram software.

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Nexgen Marketing posted on 09/22/2021 05:16 PM

For a retail store, there are many ways to experience excess inventory. When that happens, it is important to find a way to resolve or reduce it from becoming dead stock. To avoid this, a planogram software would help figure out excess inventory causes, including low-demand items with fewer sales.

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Nexgen Marketing posted on 09/16/2021 05:48 PM

Stock replenishment is a vital part of retail sales, it ensures that the retail shelves are stocked with the right products at the right time with optimum quantity. Retailers can automate replenishment with the help of planogram software. Planogram would help figure out the over and under stock causes and improve customer experience by ensuring that products are more readily available on retail shelves.

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How to read a planogram?

Jun 24, 2019   |   67276

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   35660

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24155

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.