Nexgen Marketing posted on 07/31/2024 12:00 AM

In retail, understanding and catering to your customer’s' needs is crucial for driving sales and fostering loyalty. Planograms, which are visual diagrams that dictate the placement of products on shelves, allow retailers to strategically position items at optimal heights based on customer needs.

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Nexgen Marketing posted on 07/24/2024 12:00 AM

In retail, where every detail matters, leveraging color psychology and strategic shelf placement through planograms can significantly impact sales. Utilizing data-driven insights from planograms, retailers can optimize shelf layouts.

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Nexgen Marketing posted on 07/17/2024 12:00 AM

The way products are displayed in your stores can significantly influence customer behavior and sales. One of the most effective strategies in shelf space planning is vertical merchandising.

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Nexgen Marketing posted on 07/10/2024 12:00 AM

In retail, every inch of shelf space matters. Effective shelf management can significantly impact a store's profitability, and this is where planograms come into play. Planograms, or shelf space planning, are schematic drawings or models that detail the placement of products on shelves.

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Nexgen Marketing posted on 07/03/2024 12:00 AM

Shelf planning, also known as planogramming, is a strategic approach used by retailers to optimize the placement of products on shelves to enhance the customer experience, maximize sales, and improve store flow.

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How to read a planogram?

Jun 24, 2019   |   67832

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36147

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24372

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.