Nexgen Marketing posted on 12/31/2020 04:13 PM

In this blog we will be discussing how retailers can use planograms to make the most of their festive sales. Planogram software are a real gift to retailers. These visual merchandising tools accurately predict where and how a product should be placed to increase product visibility and sales. A well-designed planogram benefits retailer in multiple ways- better shelf space planning, reduced out-of-stocks, timely product replenishments, effective communication among team members and improved shoppi

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Nexgen Marketing posted on 12/15/2020 05:17 PM

In simple words, consumer behavior refers to the process of understanding how customers behave while deciding to buy a product that satisfies their needs. There are a number of questions that a retailer focuses on, to understand customer’s buying patterns. By answering the above questions, retailers are in a better position to offer customers the right products at the right place and time. This is where planogram comes to play. Planograms are visual merchandising tools with diagrammatic represen

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Nexgen Marketing posted on 12/08/2020 05:33 PM

In simple words, Days Of Supply can be understood as the number of days a product is expected to last before it is restocked. It is often evaluated against a monthly or quarterly time frame. A proper understanding of movement of stock on shelves is crucial for retail success. Not only does it help in pleasing customers, it also helps retailers understand how many days the current stock will last based on sales data and customer demand. So, what can retailers do to ensure optimum levels of Days O

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Nexgen Marketing posted on 12/02/2020 07:10 PM

Today, consumers have more options and places to shop than ever. With increasing competition among bands, companies try to innovate and differentiate themselves by delivering consumer-oriented campaigns and experiences that prompt target audience to choose a particular store over others. Customer experience is defined as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” Prov

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How to read a planogram?

Jun 24, 2019   |   67831

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36147

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24372

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.