Nexgen Marketing posted on 12/31/2020 04:13 PM

In this blog we will be discussing how retailers can use planograms to make the most of their festive sales. Planogram software are a real gift to retailers. These visual merchandising tools accurately predict where and how a product should be placed to increase product visibility and sales. A well-designed planogram benefits retailer in multiple ways- better shelf space planning, reduced out-of-stocks, timely product replenishments, effective communication among team members and improved shoppi

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Nexgen Marketing posted on 12/15/2020 05:17 PM

In simple words, consumer behavior refers to the process of understanding how customers behave while deciding to buy a product that satisfies their needs. There are a number of questions that a retailer focuses on, to understand customer’s buying patterns. By answering the above questions, retailers are in a better position to offer customers the right products at the right place and time. This is where planogram comes to play. Planograms are visual merchandising tools with diagrammatic represen

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Nexgen Marketing posted on 12/08/2020 05:33 PM

In simple words, Days Of Supply can be understood as the number of days a product is expected to last before it is restocked. It is often evaluated against a monthly or quarterly time frame. A proper understanding of movement of stock on shelves is crucial for retail success. Not only does it help in pleasing customers, it also helps retailers understand how many days the current stock will last based on sales data and customer demand. So, what can retailers do to ensure optimum levels of Days O

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Nexgen Marketing posted on 12/02/2020 07:10 PM

Today, consumers have more options and places to shop than ever. With increasing competition among bands, companies try to innovate and differentiate themselves by delivering consumer-oriented campaigns and experiences that prompt target audience to choose a particular store over others. Customer experience is defined as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” Prov

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