Nexgen Marketing posted on 09/25/2024 12:00 AM

Creating an efficient and customer-friendly store layout can be the difference between driving sales and losing them. Planogram visual merchandising tool helps retailers design, manage, and adjust their floor space to not only improve customer experience but also maximize revenue.

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Nexgen Marketing posted on 06/20/2024 12:00 AM

Shelf layout optimization is crucial for maximizing sales and enhancing the shopping experience. Planogram technology has evolved to offer powerful solutions that enable retailers to strategically design and manage their shelf space.

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How to read a planogram?

Jun 24, 2019   |   67625

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   35921

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24267

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.