Nexgen Marketing posted on July 13, 2022

As a retailer, when you are interested in planning your store layout design, you cannot just jump in and design your store layout. Instead, you need to recognize the path which will help you finish the layout design. That includes strategic planogram software, which will benefit your retail sales. So, planograms are visual merchandising tools, which help you plan and execute your store shelves efficiently to entice customers. In this blog, we dig a little deeper to focus on the various factors that you will need to consider while creating a layout design for your store effectively.

  • Decide on a store layout design: Large or small, most retailers use basic store layout designs for their store like a grid, loop, mixed, diagonal, angular and more. While planning the layout, you need to consider your store’s space, the shopping experience you want to create and the products you sell. For example, most grocery stores use grid layouts because they are easy to navigate and predictable. On the other hand, fashion stores usually use new age creative layouts to highlight their different products and entice shoppers.
  • Consider the traffic flow & shopper behavior: One of the important things that your store layout will impact is the shopper flow. While designing your layout, you need to avoid creating discomfort to evoke a positive shopping experience. When customers enter your store, you need to create a decompression zone in the first 5 to 15 feet of your storefront. This allows shoppers to enter your store with a clear head, ready to shop. Also, make sure that the aisles are wide enough to prevent shoppers from brushing against each other, and if they see such narrow aisles, they will often try to avoid them because of the uncomfortable encounter.
  • Understand your store’s product range & category roles: While creating layout design, shoppers need to understand the dimensions of all the product range and their categories. Then only they can design their store layout by providing sufficient space for each product wisely. If you have a lot of products in your store, you need to categorize them into each category to execute on shelves. Otherwise, this will lead to insufficient space for items on shelves and the entire layout plan will fail.
  • Use smart product placement for maximum exposure of aisles: When placing your items, make sure that it creates a positive customer experience and drives your sales. Identify the key products of your store with the past retail data to display them prominently and use this strategy to create interest in your other products. Also, create a space to highlight seasonal and limited availability items to draw the customer’s’ attention and this helps in promoting engagement.
  • Overview of Nexgen POG

    Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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