Nexgen Marketing posted on 11/15/2023 12:00 AM

Optimize shelf space with a well-designed planogram that emphasizes key holiday items, ensuring easy accessibility and encouraging impulse purchases. Enhance your Visual Merchandising planogram by strategically organizing Thanksgiving-themed products to guide customers seamlessly through a festive shopping experienc

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Nexgen Marketing posted on 10/25/2023 12:00 AM

The retail landscape is continually evolving, and as the digital age ushers in new ways to shop, it is crucial for brick-and-mortar stores to find innovative strategies to stay relevant and competitive. Planograms provide a blueprint for store managers and staff, guiding them on how to arrange merchandise to optimize sales, enhance customer experiences, and improve operational efficiency.

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Nexgen Marketing posted on 03/08/2023 12:00 AM

Most people use soft drinks for refreshment purposes. When it comes to soft drink merchandising, creating an eye-catching display with the help of visual merchandising planograms can attract shopper’s attention and encourage them to make a purchase.

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Nexgen Marketing posted on 12/29/2022 12:00 AM

A physical store is challenging to build compared to an online store. As a result, most retailers are implementing planograms for better shelf planning and execution of products to entice shoppers. Physical stores not only help shoppers get to see your products, they also provide a sense of trust among your customers since the service is available both online and offline.

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Nexgen Marketing posted on 12/21/2022 12:00 AM

As a retailer, it is expensive and inefficient to replenish shelves manually with stock on a regular basis, filling up each product as soon as each one runs out the shelf. Well-designed planograms help retailers control shelf space by communicating to retail store staff exactly where products should be placed in relation to each other, how many facings they should get, and on which shelves they should go.

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Nexgen Marketing posted on 02/11/2020 04:22 PM

Planograms are the most effective tools that assist you in planning your visual merchandising. Product placement is one of the integral factors of visual merchandising. 

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How to increase sales of soft drinks?

Apr 22, 2019   |   31399

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   20767

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   19852

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.