When we think of improving retail business, planogram software is the best solution for any retailer from start to end to increase profit. But, due to the hit of Covid-19, it has become difficult for the retailers, especially the FMCG stores and categories, to sell the items effectively. As an FMCG retailer, you can overcome merchandising challenges with effective store clustering, assortment planning, planogram development, and store layout.
- Store clustering during Covid-19: Store clustering helps group your retail stores based on similar aspects. For instance, the location of stores, their size, and target customers. By clustering in this way, retailers can make certain significant changes to specific clusters to improve retail business. It also determines which clusters attract the most customers, namely, economy, mid-tier and premium shoppers. This also helps to prevent slow-moving or dead stock by selling products in each store cluster based on past sales reports and data.
- Assortment planning during Covid-19: Once you create store clusters for your retail business, assortment planning is the next step. It makes sure that stocking products in each cluster appeal to the target audience. Since 2020, retailers have had the opportunity to collect sales data analysis from planograms to understand the changes in consumer buying behavior and make changes in the assortments to match their demands during every Covid-19 variant. It also resulted in stocking healthier foods and non-perishables, which are more popular to sell.
- Planogram development services during Covid-19: With the pandemic, planogram development has a greater impact on FMCG sales. Most retailers are fighting to win back their customers and past sales. With that taking, planogram services are helpful for retailers to save their time, and technical/resources cost and make them more focused on important retail activities. Planogram experts know how to place products on store fixtures effectively. For example, products like masks, hand sanitizers, and hand wash are still high in demand can be placed in high traffic areas.
- Store layout during Covid-19: Creating a store layout to allocate strategic use of space to each category by looking at the past sales data. With the pandemic, most FMCG retailers have been forced to be cautious of restrictions like the number of shoppers who can visit your store based on store size and location. This made retailers change their store layout by providing enough space for shoppers to walk through the aisles and give a pleasant shopping experience. Also, many shoppers might still fear shopping in stores. Retailers can alleviate the fear of shopping by reducing the number of hotspot counters and high- traffic areas. Doing so can give your shoppers a sense of ease in shopping.
Overview of Nexgen POG
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.
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